AMARI Announces New Hotel Management Company: ‘ONYX HOSPITALITY GROUP’
Amari, Thailand’s leading domestic hotel management company today announced the formation of a new corporate structure with the creation of ONYX Hospitality Group, a new management company. This strategic development allows the company to pursue its previously announced expansion plans, moving beyond Thailand to pursue hospitality management opportunities in the Asia Pacific and Arabian Gulf regions.
Jointly announcing this development, Mr. Yuthachai Charanachitta, Owner of ONYX, commented: “We will be investing USD$44.1 million in a corporate growth strategy which will see new properties introduced across the portfolio of brands. We want to position ONYX as a market leader in hospitality management in the Asia Pacific region.”
Chief Executive Officer, Peter Henley added: “Recognising the competitiveness in today’s hospitality industry, we realised that to maintain and develop our position we needed to create a long-term plan to take the company forward.”
“ONYX has been introduced as a platform for us to provide hotel owners and developers with a broader choice of hotel brands as well as a range of hospitality management services. The brands are individually distinctive yet complementary in terms of positioning and value and are based on traditional Asian hospitality excellence.”
Already under construction and scheduled to open its doors in 2011, the first property in the Saffron portfolio will be named the Oriental Residence Bangkok. Located in the popular downtown area of Wireless Road, the iconic development will include privately-owned condominiums as well as 145 luxurious serviced apartments.
There are currently 11 Amari properties in key tourism destinations throughout Thailand including Bangkok, Chiang Mai, Pattaya, Phuket, Koh Samui, Krabi and Koh Chang.
In September 2010, the opening of Amari Residences Bangkok will fully showcase the group’s revitalised brand positioning. Located adjacent to the Bangkok Hospital, the 128-room Amari Residences Bangkok will target short and long term visitors, especially those visiting the city for medical treatments.
Amari Hua Hin, opening in 2012, will be the group’s first resort in this popular Thai seaside town located approximately 200km south of Bangkok. Set on 7.5 acres, Amari Hua Hin will offer 223 rooms and suites as part of a mixed use development project that will also feature luxury condominiums.
With its three brand portfolio and the capabilities of a truly international management team, ONYX offers innovative hospitality management solutions across the Indian Ocean, Arabian Gulf and Asia- Pacific regions. Stemming from a solid four-decade history of successful hospitality management services, ONYX looks to the future with plans to manage an additional 40 hotels and resorts by 2018.
A strategic development towards achieving this was the recent formation of ONYX India Hospitality Group Pvt Ltd, a joint venture partnership with well-known Indian hospitality professional, Mandeep S Lamba.
This new partnership provides ONYX with an established and dedicated network of tourism industry resources in India and a wealth of localised hospitality expertise. This will more readily enable ONYX to expand and service owners in this strategically important market.