Industry Update
Supplier News 9 August 2010

EasyRMS Partner With Regal Hotels International For All Six Hong Kong Properties

EzRMS™ expected to bring annual incremental revenues of 5-8% to the group

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Easy (Ez) Revenue Management Solutions Ltd.

Proudly, and fully in line with current trends seen by the continuously growing company, Easy (Ez) Revenue Management Solutions Ltd. (EasyRMS) is pleased to announce a premier, multi-property contract secured in Hong Kong.

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Regal Hotels International is one of the largest hotel operators in Hong Kong and one of the latest new groups to be added to the ever expanding EasyRMS client list. The group has contracted initially for its six Hong Kong properties, which include Regal Airport Hotel, Regal Hongkong Hotel, Regal Kowloon Hotel, Regal Oriental Hotel, Regal Riverside Hotel and the newly opened Regal iClub Hotel. Regal Hotels has around 6,000 guest rooms and more than 50 restaurants and bars in its portfolio. The group also operates four additional properties in China, and two more are scheduled to open later this year.

This latest deal sees the six Hong Kong properties, with a total of over 3,800 rooms between them, implementing the EzRMS™ Core Module, Ez-QUOTE™ and Ez-REGION™, as well as the extraction interface to Regal Hotels' own bespoke PMS.

Kingsley Loh, Group Director of Revenue for Regal Hotels, comments: "This is a giant step forward for us as we move into the area of revenue management. We are hoping to gain incremental revenues of 5-8% per annum with the installation."

Kingsley says that EzRMS™ was chosen above any other system mainly for its ease of use and its reporting flexibility. "It is also more cost-effective than its major competitors," he adds.

In terms of specific benefits of the solution for Regal Hotels, Kingsley notes: "With EzRMS™, many man hours are saved in retrieving, consolidating and comparing historical, on-the-books and future data. In this way, our revenue managers can focus on the job at hand – revenue managing the hotel and maximising the hotel's revenues."

Anita Chan is Managing Director of Hong Kong-based Compass Edge, consulting service provider of electronic distribution marketing products, services and tools to independent and chain hotels in Asia Pacific, and an EzRMS™ distributor since April 2009. Anita secured the contract with Regal Hotels and notes how Compass Edge works closely with all hotel clients to identify their needs and what they may be missing in their overall strategy, as well as offer recommendations to help them to fill the gaps. "A Revenue Management System is obviously one area that hotels in this region can benefit greatly from, if engaging positively," she says.

"EzRMS™ uses scientific forecasting techniques and red-flags possible revenue opportunities for hotels that could be a few months out. By using EzRMS™, Regal properties will gain a clear headstart over their competitors."

Anita adds that the comprehensive reporting tool within the software will save each property a lot of time and resources, so managers can focus instead on strategy.

About EasyRMS:

Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today's industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

About EasyRMS:

Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today's industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

Media Contacts

Easy (Ez) Revenue Management Solutions

Rachelle Claret

Marketing Department

[email protected]

T: +44 (0) 20 7495 0773

www.EasyRMS.com

Contact
Rachelle Claret
Marketing Department
Phone: +44 (0) 20 7495 0773
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