Booming Rodd Hotels & Resorts Hosts ‘Live with Regis and Kelly Show,’ Builds Success on Personal Service; Loyalty Club Grows to 18,000 Members
Expanding 9-Property Premier Resort Operator Centralizes Guest Preferences, Cross-sells Properties and Maximizes Revenue with Maestro PMS Complete Integrated Solution
Rodd Hotels & Resorts, based in Prince Edward Island, Canada is a family business success story. In 1935 Wally and Sally Rodd noticed an increasing number of out-of-province cars passing their farm. Rodd, a true entrepreneur, built several cottages near their home hoping to attract ‘tourists’ to stay by offering hospitality. As the Maritime coast increased in popularity, guests came and stayed.
Today, Rodd Hotel & Resorts operates nine signature resorts with five golf courses on Prince Edward Island, New Brunswick, and Nova Scotia, including the Five-Star Rodd Crowbush Golf & Beach Resort. The Rodd family still runs the business and built its success on hospitality and personal service. One tool Rodd’s team uses to manage its enterprise is Maestro™ Multi-Property Management hotel software from NORTHWIND that records each guest’s personal preferences and account information at its headquarters. This centralized system enables all Rodd’s team members to provide guests with personalized 360-degree service at all their properties.
Regis and Kelly experience world class service in Atlantic Canada “We have been in business for 80 years and our primary concern has always been guest happiness," said Mary Ellen Dougan, Rodd Hotels’ director of sales and marketing. Rodd is respected across Atlantic Canada as a premier lodging company. Its reputation extends all the way to Hollywood. In June the ‘Live with Regis and Kelly’ show used the Rodd Crowbush on Prince Edward Island as its base of operations while the crew taped their popular morning television show on the island.
Rodd Hotels & Resorts has an amazing 18,000 members in its Equity Club loyalty program. Equity Club members enjoy benefits that include receiving the lowest published rates, free spouse accommodations, and invitations to golf tournaments and company parties.
“Rodd operates properties in downtown Charlottetown and Yarmouth, ocean front resorts in New Brunswick, and luxury golf resorts on Prince Edward Island," Dougan explained. “Service is the common element at all our properties. Guests who stay at our Yarmouth business hotel receive the same service as at our Five-Star Crowbush Golf Resort." The company maintains a centralized guest database within its Maestro system that enables Rodd’s front office staff to track each of their Equity Club members to ensure they are always recognized and honored. Rodd’s centralized Maestro PMS automation extends to its central reservation office (CRO) on Prince Edward Island.
Rodd’s system enables it to book all resorts to the last room to maximize revenue. “Our CRO team takes call-in reservations and manages inventories for all our properties on the Maestro reservation software system," Dougan said. “Since our properties’ rooms are controlled on one database, we can cross-sell adjacent properties and book-up all our resorts to the last room to maximize revenue." Many of Rodd’s properties offer packages that combine room, food and beverages, and other amenities that visitors value. The Maestro property management system enables Rodd’s reservation team to easily reserve guest packages and even customize them for each guest’s unique needs.
Maestro remote access helps its management run the business in real-time from anywhere. Another advantage of Rodd’s centralization strategy includes the ability for Rodd’s management to remotely access property activity and monitor operations. “Mark Rodd handles our revenue management and uses Maestro’s remote management access capability to continually check the pickup for our hotels while he moves from property to property," Dougan said. “He uses the web to access Maestro’s Yield Management system’s single image database regardless of where he is. He is a hands-on operator who understands how to use systems to run the business. Regardless of our advanced technology, guest happiness is still the most important thing at Rodd Hotels & Resorts."
For a free demo of Maestro PMS, please call 1-888-667-8488 or email
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About Rodd Hotels & Resorts
Rodd Hotels & Resorts is Atlantic Canada's largest privately-owned hotel chain with 10 properties throughout the Maritimes. For more information, go to http://roddhotelsandresorts.com.
Maestro Property Management Solution | Enhance guest service, improve efficiency, and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums, and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge, and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted, and Web platforms.
Macarena Lorenzini
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