Industry Update
Supplier News23 September 2010

FastBooking Engine powers online booking for the Hotel Lotti

The Parisian hotel chooses FastBooking Web Traffic Builder and Hotel Traffic Builder programs to expand international visibility

share this article
1 min
DELETED: FastBooking 2010

Paris The FastBooking Engine, the industry's most comprehensive, best performing online booking solution, now powers reservations for the Hotel Lotti on its new website. FastBooking Web Traffic Builder and Hotel Traffic Builder distribution solutions are being implemented to expand the hotel's international exposure.


"We definitely want to increase our online bookings," explains Maurizio Redaelli, General Manager of the renowned four-star, Parisian establishment. "We completely redesigned our website. The FastBooking booking engine was recommended to us for online reservations and so far we are more than satisfied with the increase in the number of reservations."

Among the reasons cited by Maurizio Radaelli for deciding in favor of the FastBooking Engine is its flexibility and ease of use, "Our reservations team was quickly autonomous with this booking engine. We have a new suite of exciting packages that we can showcase. And the FastBooking Engine makes it fast and easy for us to do manage everything we need to do."

One of the key attributes of the FastBooking Engine is the placement of reservation functions on every relevant page on the hotel's website. A recent study for Akamai done by by PhoCusWright reports that 57% of online buyers wait three seconds or less before abandoning the site.

"We do everything possible to make it easy for visitors to the hotel's website to reserve a room," comments Jean Thierry Lods, FastBooking Sales Director, EMEA.

With the goal of augmenting visibility among a broader spectrum of international travelers and driving bookings on its official website, the hotel is participating in the FastBooking Web Traffic Builder program. FastBooking Web Traffic Builder incorporates 30 exclusive hotel booking websites attracting more than 1 million unique travelers per month plus partnerships with leading tourism and travel websites. These partnerships reach over 90 million unique visitors each month. Participation in customized campaigns through FastBooking Hotel Traffic Builder makes it easier for travelers using keyword searches to find the hotel.

According to industry sources,

  • 87% of travelers start their hotel search without having a specific establishment in mind.
  • 52% of travelers don't have a precise idea of the destination.
  • 42% don't have exact dates in mind for their stay.
  • 25% don't have a clear idea concerning dates, destination or hotel.

"FastBooking Traffic Builder programs are designed to capture these Internet users and drive them to the hotel's website," says Jean-Thierry Lods.

"I am impressed with FastBooking's responsiveness and professionalism," concludes Florence Bournoville-Favresse, Sales & Marketing Manager for The Lotti Hotel. "We began working with FastBooking just days before our inauguration in June. Everything was up and running in time for this event. The service from day one has been impeccable!"

About D-EDGE

Established from the merger of two long-established hospitality digital solution providers, D-EDGE offers leading-edge, cloud-based, e-commerce solutions to more than 11,000 hotels in over 100 countries.

Combining the technical excellence of Availpro with the digital marketing expertise of Fastbooking, D-EDGE brings a holistic hospitality technology infrastructure under one roof. The integrated range of solutions covers all stages of hotel distribution which encompasses: Central Reservation System, Data Intelligence, Connectivity Hub, Digital Media, and Website Creation.

With a team of 350 experts located in over 20 countries, D-EDGE provides localised support, services and tools. With its global network of 500+partners, D-EDGE's ever-expanding ecosystem is a positive place to do business and grow.

Stéphanie Dequir