Industry Update
Press Release 1 October 2010

Survey reveals U.S. travelers' interest in medical tourism

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Yesawich, Pepperdine, Brown & Russel MMGY

Medical tourism, the phenomenon whereby people who live in one country travel to another to receive medical, surgical or dental care for either personal or financial reasons, is of growing interest to U.S. travelers as revealed in the results of the Ypartnership/Harrison Group 2010 Portrait Of American Travelers (SM). Fielded in February 2010, the study details familiarity with the medical tourism concept, the reasons for considering this alternative to domestic care, and countries in which U.S. citizens would be most likely to seek this type of care.

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Fully one-half (50%) of leisure travelers are now familiar with the concept of medical tourism, and one out of six (17%) would consider having a medical procedure done outside the U.S. assuming it is perceived to be of comparable quality. Another one out of five (22%) is "not sure," suggesting they would also be open to considering this as an alternative to treatment at home if certain conditions were met.

Given the rapidly escalating cost of major medical care in the U.S., interest in exploring the benefits of medical tourism comes as no surprise. Among adults who would consider traveling outside the U.S. for major medical care, more than eight out of ten (84%) cite the lower cost as the primary reason why (the cost of performing major surgical procedures can, in some instances, be up to 70% less than in the U.S.). Two-thirds (66%) mention comparable or a better quality of care, while four in ten (43%) cite access to medical treatments or procedures that are not covered by their insurance at home or shorter waiting periods to access care (41%). Another one out of five (22%) cites access to experimental or non-FDA approved treatments and/or concerns about privacy (20%).

Among countries measured in the survey as possible medical tourism destinations, Canada reigns as the number one choice. The top ten countries (aided) include:

  • Canada (42%)
  • United Kingdom (32%)
  • Germany (31%)
  • Sweden (28%)
  • France (24%)
  • Mexico (13%)
  • India (11%)
  • Singapore (10%)
  • Costa Rica (9%)
  • Brazil (7%)

Closer to home, roughly one out of ten (7%) of U.S. travelers would be interested in traveling to Puerto Rico for major medical care where the financial incentives are comparable and the travel time considerably less.

The Portrait of American Travelers (SM) is national survey of 2,524 U.S. households that was conducted in February 2010. The results provide an in-depth examination of the impact of the current economic environment, social values and media habits on the travel habits of Americans with an annual household income of $50,000 or more. For more information, please visit the Publications section of http://www.ypartnership.com.

Ypartnership is America's leading marketing services company serving travel, leisure and entertainment clients. The agency's Insights group is widely acknowledged as the preeminent source of market intelligence on emerging business and leisure travel trends, as published in the Ypartnership/Harrison Group 2010 Portrait of American Travelers (SM). The firm also co-authors the quarterly travelhorizons (TM) survey with the U.S. Travel Association. For more information, visit .

Harrison Group is a leading market research and strategy consulting firm specializing in sophisticated market strategy, market analytics, survey and forecasting services. In addition, Harrison Group is the recognized expert in the American affluent and wealth space and also specializes in the travel, real estate, media, financial management, consumer products and interactive entertainment markets. For more information, visit .

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