Top marks in the European Hotel Guest Satisfaction Index Study Scandic's guests most satisfied in Europe
The 2010 European Hotel Guest Satisfaction Index Study, a report published by JD Power and Associates, shows that Scandic ranks highest for customer satisfaction in the mid-scale full service category. The annual study asked over 14,400 hotel guests across Europe how happy they were with their stays. Anders Ehrling, President and CEO of Scandic, recently accepted the associated award in Stockholm.
JD Power and Associates is a global marketing information services company that annually surveys overall hotel guest satisfaction, based on seven factors: costs and fees, guest room, hotel facilities, food and beverage, check-in/check-out, hotel services and reservations. This year a total of 35 hotel chains in Europe were assessed, divided into four categories: upper upscale, upscale, mid-scale full service and economy.
Scandic ranked highest in the mid-scale full service category, receiving the best marks in the areas of services and check-in/check-out.
“We are extremely proud to have won this accolade, as proof that our team members are doing a fantastic job,” says Anders Ehrling. “It makes a real difference the way they deal with guests and make sure that they feel welcome and enjoy the best possible hotel experience. This has always been our aim and the award shows that we have succeeded.”
The report stresses the importance of good service in giving a competitive edge. This is particularly important in the current climate, with products and services so easily copied. The 2010 European Hotel Guest Satisfaction Index Study shows a clear correlation between customer service and customer satisfaction – customer satisfaction rises with the number of encounters between guest and team member.
About Scandic Hotels Group
Scandic is the largest hotel company in the Nordic countries with a network of about 280 hotels and 58,000 hotel rooms in operation and under development at more than 130 destinations. The company is leading the way in integrating sustainability in all areas and its award-winning Design for All concept ensures that Scandic hotels are accessible to everyone. Well loved by guests and employees, the Scandic Friends loyalty program is the largest in the Nordic hotel industry and Scandic is one of the most attractive employers in the region. Scandic is listed on Nasdaq Stockholm.
Jasmin Albinsson
Concept and Quality Manager, Scandic
Scandic
