TripAdvisor Adds Miami Event to Free Master Class Series for Hospitality Industry
- Register Now for Premier Networking Event at The Fontainebleau Miami Beach on June 9 to Hear Essential Online
- Marketing Strategies to Increase BookingsEsteemed Guest Speaker and Hotel Consultant Daniel Edward Craig to Offer Crucial Online Reputation Management Tips
NEWTON, Mass. | TripAdvisor ®, the world's largest travel site*, today announced the expansion of its free TripAdvisor master class event series for hospitality industry property owners and marketers. Due to strong demand, TripAdvisor will offer an additional show in Miami at The Fontainebleau Miami Beach on Thurs., June 9. Registrations begin today.
Attendees will hear from TripAdvisor experts on best practices for reaching the site's 40 million unique monthly visitors, as well as from esteemed guest speakers, including Hotel Consultant and Author Daniel Edward Craig, who will share proven online reputation management strategies.
"Our master classes continue to be so well received that we're adding Miami to our series of events this year with the goal of providing hospitality professionals with tested strategies for reaching more customers, increasing bookings and managing a brand's online reputation," said Christine Petersen, president of TripAdvisor for Business. "These events offer a great opportunity to meet with industry leaders and discuss marketing solutions to today's most pressing business challenges."
"Reputation management is increasingly important for hoteliers and other accommodations owners," said Daniel Edward Craig, hotel consultant and author. "Those that engage with guests on TripAdvisor, post management responses and show they are listening and responding to feedback are much more likely to generate bookings and foster repeat business."
The events will cover a range of topics and offer opportunities for Q&A and site demonstrations. Areas of focus include:
- Enhancing your TripAdvisor listing
- Increasing direct booking traffic to your property site
- Enhancing your website with free TripAdvisor tools
- Maintaining a positive online reputation
- Responding to guest reviews on TripAdvisor
- Implementing strategies to help get more reviews on TripAdvisor
The TripAdvisor master classes at The Fontainebleau Miami Beach on Thurs., June 9 will be in two identical programs: a morning session at 9 a.m. and an afternoon session at 1 p.m. ET. Complimentary snacks and beverages will be provided. Register for these events at http://www.tripadvisormasterclass.com/Miami/.
Please stay tuned for more details about additional master classes coming to other U.S. cities later this year.
About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
* Source: SimilarWeb, unique users de-duplicated monthly, September 2023
** Source: Tripadvisor internal log files
