Industry Update
Press Release 4 May 2011

TripAdvisor Adds Miami Event to Free Master Class Series for Hospitality Industry

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  • Register Now for Premier Networking Event at The Fontainebleau Miami Beach on June 9 to Hear Essential Online
  • Marketing Strategies to Increase BookingsEsteemed Guest Speaker and Hotel Consultant Daniel Edward Craig to Offer Crucial Online Reputation Management Tips


NEWTON, Mass. | TripAdvisor ®, the world's largest travel site*, today announced the expansion of its free TripAdvisor master class event series for hospitality industry property owners and marketers. Due to strong demand, TripAdvisor will offer an additional show in Miami at The Fontainebleau Miami Beach on Thurs., June 9. Registrations begin today.

Attendees will hear from TripAdvisor experts on best practices for reaching the site's 40 million unique monthly visitors, as well as from esteemed guest speakers, including Hotel Consultant and Author Daniel Edward Craig, who will share proven online reputation management strategies.

"Our master classes continue to be so well received that we're adding Miami to our series of events this year with the goal of providing hospitality professionals with tested strategies for reaching more customers, increasing bookings and managing a brand's online reputation," said Christine Petersen, president of TripAdvisor for Business. "These events offer a great opportunity to meet with industry leaders and discuss marketing solutions to today's most pressing business challenges."

"Reputation management is increasingly important for hoteliers and other accommodations owners," said Daniel Edward Craig, hotel consultant and author. "Those that engage with guests on TripAdvisor, post management responses and show they are listening and responding to feedback are much more likely to generate bookings and foster repeat business."

The events will cover a range of topics and offer opportunities for Q&A and site demonstrations. Areas of focus include:

  • Enhancing your TripAdvisor listing
  • Increasing direct booking traffic to your property site
  • Enhancing your website with free TripAdvisor tools
  • Maintaining a positive online reputation
  • Responding to guest reviews on TripAdvisor
  • Implementing strategies to help get more reviews on TripAdvisor

The TripAdvisor master classes at The Fontainebleau Miami Beach on Thurs., June 9 will be in two identical programs: a morning session at 9 a.m. and an afternoon session at 1 p.m. ET. Complimentary snacks and beverages will be provided. Register for these events at

Please stay tuned for more details about additional master classes coming to other U.S. cities later this year.

Related Event

TripAdvisor Master Class | Sydney

Sofitel Sydney Wentworth — Sydney, Australia
event information

About TripAdvisor

TripAdvisor, the world's largest travel site*, enables travelers to unleash the full potential of every trip. With over 661 million reviews and opinions covering the world's largest selection of travel listings worldwide - covering approximately 7.7 million accommodations, airlines, experiences, and restaurants – TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that's right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 456 million average monthly unique visitors**, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.

The subsidiaries and affiliates of TripAdvisor, Inc. (NASDAQ: TRIP) own and operate a portfolio of websites and businesses, including the following travel media brands:,,,,,, (including,, and,,,,,,,,,,, and

*Source: Jumpshot for TripAdvisor Sites, worldwide, December 2018
**Source: TripAdvisor internal log files, average monthly unique visitors during seasonal peak in Q3 2018

Kevin Carter
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