U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms | Search Engine Watch
Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study by MarkMonitor, who estimate the U.S. hotel industry is losing an $1.9 billion annually in online bookings. Before alarm bells start ringing, let me underline that nothing illegal is going on here.
