Industry Update
External Article29 June 2011

Guests are In It For Your Looks!

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hotelinteractive.com

Relevancy Rocks! That is, today’s savvy consumer is looking for the right deal at the right price at exactly the right time. It’s a problem that’s got revenue managers shaking their heads because it’s a seriously challenging conundrum. Making matters more complicated is the frightening reality to many revenue managers are the sheer choices of distribution channels in which to push out deals. Figuring out the right mix on how to use these sites is essential, or else it could mean depressed cash flow and housing too many guests that are there strictly for price.

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