Industry Update
Press Release19 September 2011

Tripadvisor Hits 50 Million Unique Monthly Visitors

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TripAdvisor(R), already the world's largest travel site*, today announced that it is the first stand-alone travel brand to reach the milestone of 50 million unique monthly visitors, according to worldwide traffic data from comScore. Based on comScore data, TripAdvisor has experienced a 22 percent increase in traffic year-over-year from July 2010 to July 2011. TripAdvisor has also seen tremendous growth internationally with sites now available in 30 countries.


The milestone means TripAdvisor-branded websites receive more traffic worldwide than the websites of the world's ten largest airlines by passengers carried combined**. is now the largest stand-alone travel website in the UK according to comScore. It is also 25% bigger than in the UK market***.

Over the past 11 years, TripAdvisor has established itself as the world's most popular destination for travel planning. At its heart, TripAdvisor offers travellers more than 50 million reviews and opinions of hotels, restaurants and attractions. In addition, TripAdvisor is a vast resource for candid traveller photos, with over seven million photos of hotels, restaurants and attractions from around the world.

Always looking for ways to help travellers get the most of out of their travel experience, TripAdvisor now features more than half a million 'Room Tips,' a feature launched in March that gives travellers advice on getting the best possible room in a particular hotel. Travellers can also easily access member profiles and review histories, providing a wealth of content and information so they can make an educated decision, based on the opinions of many, before choosing somewhere that is right for them.

Among its other benefits, TripAdvisor also offers an award-winning flight meta-search engine, vacation rental listings from around the globe, bustling travel forums, and a suite of mobile apps available for the iPhone, Android, Nokia, Palm and Windows Phone 7 smartphones and the iPad.

"We're grateful for our active and loyal user base, which is now more than 50 million travellers strong worldwide," said Steve Kaufer, founder and CEO of TripAdvisor. "It's a testament to our continued belief in the value and usefulness of user generated content and TripAdvisor being the go-to source of information when planning a trip."

According to a recent PhoCusWright study commissioned by TripAdvisor, 98 percent of respondents said they have found TripAdvisor hotel reviews to be accurate of the actual experience, with 69 percent stating the reviews to be highly or extremely accurate. TripAdvisor also recently announced another exciting milestone, reaching 50 million reviews and opinions contributed by travellers around the globe.

To learn more about some of the world's top TripAdvisor contributors, visit [ ].

** According to comScore Media Metrix, Worldwide, July 2011

*** Comparison of July 2011 comScore traffic data for UK visitors to TripAdvisor Sites versus Europe

About TripAdvisor

TripAdvisor, the world's largest travel site*, enables travelers to unleash the full potential of every trip. With over 661 million reviews and opinions covering the world's largest selection of travel listings worldwide - covering approximately 7.7 million accommodations, airlines, experiences, and restaurants – TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that's right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 456 million average monthly unique visitors**, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.

The subsidiaries and affiliates of TripAdvisor, Inc. (NASDAQ: TRIP) own and operate a portfolio of websites and businesses, including the following travel media brands:,,,,,, (including,, and,,,,,,,,,,, and

*Source: Jumpshot for TripAdvisor Sites, worldwide, December 2018
**Source: TripAdvisor internal log files, average monthly unique visitors during seasonal peak in Q3 2018

Laurel Greatrix
Phone: +44(0)777-801-3639
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