Appnostic Announces Social Distribution Partnership with Genares
Worldwide hotel reservation system to introduce advanced social media marketing tools for member hotels
NEW YORK, NY, Dec. 6, 2011 – Appnostic LLC, a global social media marketing and travel technology provider, is proud to announce a new partnership with Genares Worldwide Reservations, a leader in hotel reservations technology and the fastest growing reservation provider. The partnership provides a full, seamless integration between the Genares Central Reservation System (CRS) and Appnostic's SocialBooker™ booking App for hotel Facebook Fan Pages.
For Appnostic, the new partnership strengthens their commitment to deliver completely integrated social booking solutions to hotel operators. Collaborating with Genares grants Appnostic access to thousands of hotels in the Genares network.
"Genares is a leading distribution provider to independent hotels and groups around the world," says Appnostic CEO Brian Dass. "This partnership allows us to empower Genares hotels with access to our industry leading SocialBooker™ solution."
Appnostic's SocialBooker™, the first hotel social distribution platform specifically optimized for Facebook's Social Graph, enables hotels to apply Facebook's viral network to maximize sales, build customer loyalty, and deliver improved customer service.
"This new partnership with Appnostic will further enhance the scope of services that Genares offers, giving hotels the ability to extend its distribution to social media sites including Facebook," says Ursula Rhode, COO of Genares. "Our hospitality suppliers face fiercely competitive markets and can benefit considerably from this new opportunity for improved social exposure."
Increasingly, travelers are gravitating towards more personalized, socially connected "F-commerce" experiences. Appnostic is quickly establishing itself as a leader in this field by enabling the hotel industry to monetize their fan bases, opening up new sales channels, and embracing the social commerce revolution that's changing the face of consumer travel.
"Hotels are increasingly aware of their potential to supplement revenue and occupancy through social media," says Appnostic EVP Jeff Thomas. "The integration of SocialBooker™ with Genares creates a 'best of breed' social media distribution platform for participating Genares hotels to take advantage of this emerging channel."
About Genares
Genares Worldwide Reservation Services Ltd. was launched in 2004 by former Lexington Services Corp. founders & executives. The lodging industry's only privately-held reservations technology provider created by hoteliers for hoteliers, Genares' services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, social media marketing, direct booking through Facebook, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the suburb of Irving, Texas, with offices throughout Europe, Dubai and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris. For more information, visit www.genares.com.
About Appnostic LLC
With headquarters in Manhattan and offices in Prague and London, Appnostic is a global social media developer and marketing company. The company's SocialPromoter™ is an integrated Facebook management and Tab creation suite. TweetAgent™ serves as Appnostic's content creation team dedicated to managing clients' Twitter and Facebook presence. Appnostic's ProjectInteractive™ provides a full range of professional services, including SEO/SEM, Facebook/Google/LinkedIn Ads, Facebook Fan Page design and management, mobile web and application development, email marketing, custom application development, and more, all designed to extend our partners' marketing and social media development offerings. For more information, visit the Appnostic web site at http://www.appnostic.com.
