White Paper for defining boutique and lifestyle lodgings Released today to BLLA members
The Boutique & Lifestyle Lodging Association Moves Forward In Developing A Universal Standard For Boutique & Lifestyle Hotels
This study was undertaken to provide greater clarity for the current meaning of the terms "boutique hotel" and "lifestyle hotel". The research points out to perceived differences between the boutique and lifestyle hotels, indicating that the aesthetics of a lifestyle hotel, as opposed to that of a boutique hotel, are more contemporary, with unique design and architecture, and a high technology touch. A lifestyle hotel offers more ancillary services and is focused on wellness and life-enrichment. More specifically, a lifestyle hotel would not be a small, historic property, which would be categorized more appropriately as a boutique hotel.
Researching further the difference between the Lifestyle Hotels and Boutique hotels, the research formulated a list of Emerging Definitions, as well as Emotions and Experiences that define the boutique and lifestyle hotel experience. Among them are Discovery, Curiosity, Intrigue, Amazement; Social, Joyful, Sensual, and Romantic.
Among the characteristics that define a Lifestyle Hotel are: innovative, personal (vs "branded"), contemporary and modern.
Boutique hotels are described as personalized, customized, unique, and individual. The most important defining features of boutique hotels are cultural, historical, authenticity; the boutique hotel is not part of a chain and that it provides interesting, unique services. Other important defining descriptors of boutique hotels include, "social spaces such as living rooms, libraries with social rooms" and "many, high-quality in‐room features".
Kiradjian said, "We look forward to continuing to expand this research into additional groups as well as other research the sector has indicated is of vital importance." Adds Kiradjian, "There is no entity today better suited for initiating and heading up research in the independent boutique & lifestyle lodging category than BLLA, since in essence, it is the only available professional and personal resource to this hospitality industry sector and has become its voice."
Frances Kiradjian (BLLA)
Phone: +1 818-264-4810
Fax: +1 805-419-9415
About The Boutique & Lifestyle Lodging Association (BLLA)
The Boutique & Lifestyle Lodging Association (BLLA) is the first and only association dedicated to uniting theworld's independent boutique and lifestyle hotels and small brands helping to increase their awareness to leisure and business travelers. Created to be the unifying voice of this distinctive subset within the hospitality industry, BLLA's goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them, enabling them to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the increasing demand from discerning boutique-seeking clients. For more information or to become a member visit www.blla.org.