RateGain's Hotel Rate Parity Trends - Europe (May - Jul 2012)
Hotel rate parity trends for May to July 2012 of three, four and five star hotels across some of the major cities in Europe.
The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.
Three star [click for larger image]:
| City |
% Of Hotels in Parity |
% Of Hotels Cheaper on Brand Sites |
% Of Hotels Cheaper on OTA Sites |
| AMSTERDAM |
0% |
11% |
89% |
| BARCELONA |
0% |
50% |
50% |
| DUBLIN |
1% |
49% |
50% |
| HELSINKI |
0% |
21% |
79% |
| LONDON |
6% |
48% |
46% |
| MADRID |
0% |
57% |
43% |
| PARIS |
10% |
50% |
41% |
| PRAGUE |
6% |
26% |
69% |
| ROME |
1% |
39% |
60% |
| VENICE |
10% |
56% |
34% |
| ZURICH |
6% |
39% |
55% |
Four star [click for larger image]:
| City |
% Of Hotels in Parity |
% Of Hotels Cheaper on Brand Sites |
% Of Hotels Cheaper on OTA Sites |
| AMSTERDAM |
0% |
20% |
80% |
| BARCELONA |
4% |
44% |
52% |
| DUBLIN |
0% |
40% |
60% |
| EDINBURGH |
5% |
68% |
27% |
| HELSINKI |
0% |
36% |
64% |
| LONDON |
2% |
53% |
46% |
| MADRID |
4% |
37% |
58% |
| PARIS |
3% |
35% |
62% |
| PRAGUE |
4% |
35% |
61% |
| ROME |
1% |
26% |
73% |
| VENICE |
2% |
74% |
25% |
| ZURICH |
0% |
19% |
81% |
Five star [click for larger image]:
| City |
% Of Hotels in Parity |
% Of Hotels Cheaper on Brand Sites |
% Of Hotels Cheaper on OTA Sites |
| AMSTERDAM |
0% |
22% |
78% |
| BARCELONA |
0% |
66% |
34% |
| DUBLIN |
5% |
29% |
67% |
| EDINBURGH |
7% |
64% |
29% |
| HELSINKI |
0% |
40% |
60% |
| LONDON |
0% |
54% |
46% |
| MADRID |
0% |
46% |
54% |
| PARIS |
0% |
41% |
59% |
| PRAGUE |
0% |
20% |
80% |
| ROME |
0% |
41% |
59% |
| VENICE |
0% |
52% |
48% |
| ZURICH |
0% |
7% |
93% |
NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.
NB2: The above data is indicative in nature and RateGain cant be held liable for its accuracy or usefulness for any purpose.
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