Industry Update
Press Release 4 September 2012

Infographic: How do you book a hotel room? | trivago

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The hotel price comparison website surveyed 4,142 people over a two week period (August 13th – August 27th) to discover how they prefer to book their last minute hotel rooms. With travel becoming more digital every day, 85 per cent of participants across eight different countries preferred to book on the internet or via a smartphone app. Just 15 per cent would use more traditional methods of booking through a travel agent or calling the hotel directly.

In the UK, 93 per cent of participants preferred to book digitally – the highest proportion of the eight countries surveyed. 80 percent of these participants would use the internet, and 13 per cent would book via apps. Just 4 per cent would call the hotel directly, and only 3 percent would visit a travel agent. These are the findings of the trivago "How do you book a last-minute hotel" survey.

About trivago

trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of December 31, 2017, trivago has established 55 localized platforms connected to over 1.8 million hotels and alternative accommodations, in over 190 countries.

For more information, trivago's earnings releases and other financial information are available at and visit for all corporate news.

Denise Bartlett
Public Relations UK
Phone: +44 (0) 2034 552 189
Fax: +49 (0) 211 540 65 115
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