Digital Alchemy Enhances Trade Show Experience with XpressGuide™ for Smartphones and Tablets
Interactive mobile conference guides capture trade show and exhibit audiences with conveniently accessible information
Digital Alchemy, the pioneer of customer relationship management (CRM) and e-marketing solutions for the global hotel market, has changed the way exhibition attendees receive vital trade show information with the development of XpressGuide™. This breakthrough in conference communication brings exhibit organizers up to speed with today's mobile-connected world and provides added convenience for both exhibitors and attendees.
"The use of smartphones and tablets as a source of information is second nature to conference-goers," says Don Hay, Digital Alchemy's CEO. "There is no worse feeling for a show planner than to walk past a trash can and see it filled with expensive printed material. When trade show organizers deliver event specifics to their audience via a mobile platform, it eliminates paper waste and adds a layer of convenience that everyone appreciates."
According to IBISWorld's Trade Show and Conference Planning market research, the trade show industry generates $13 billion in revenue each year. Show organizers can increase their profitability with cost savings from a reduced need for print materials as well as revenue generation from built-in advertising opportunities when placing event specifics on mobile devices with XpressGuide. Advertising space on the mobile event sites can be used by the hosting venue or sold to exhibitors as a tool to lower the cost per visitor reached at each event.
By offering XpressGuide as a Cloud-based solution, Digital Alchemy does not force venues to install on-site servers or purchase and maintain software. Authorized staff can update the conference guides anytime from anywhere—even on the fly from a meeting planner's web-enabled mobile phone or tablet. End -users will also appreciate that XpressGuide is housed in the Cloud since the solution's use does not require an app download, but is instead displayed in the device's browser and accessed through QR codes, pre-show emails, signage or the conference website.
XpressGuide is part of Digital Alchemy's Mobile Life™ suite, which together with iNeed™, MXPRESS™ and mSurvey, meets virtually every hotel marketing and guest service demand directly from a mobile device. Mobile Life solutions work in conjunction with Digital Alchemy's comprehensive line of CRM and e-marketing solutions to offer the best mobile conveniences while generating more ROI opportunities.
For more information on Digital Alchemy's Mobile Life solutions, please visit http://www.Data2Gold.com/MobileLife.
VP / Global Sales
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About Digital Alchemy
Digital Alchemy, based in Ft. Worth, Texas, is the leader in Customer Relationship Management (CRM) and email marketing solutions that increase revenue. Clients include boutique hotels, Four-and Five-Star properties, branded hotels, and spas. Digital Alchemy guarantees its data-centric marketing campaigns will deliver at least 400% ROI.
Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile optimized and the company offers the industry"s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients" email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality. Click here for more information.