How hotel automation can help us be more human
Opinion

How hotel automation can help us be more human

Hospitality has always been a people business. What changed is the amount of invisible work we expect those people to carry. Manual checks, repetitive admin, systems that don’t talk to each other. This cognitive load drains energy before a guest eve...

Tom Brown
Tom Brown
Senior Copywriter at Mews
Mews Systems Ltd
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Property Technology
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Mobile Marketing
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Innovation
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Guest Experience
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Tom Brown
by Tom Brown
18 December 2025Mews Systems LtdMobile Marketing
How hotel automation can help us be more human
Is WhatsApp for Hotel Guest Communication Worth It?
Opinion

Is WhatsApp for Hotel Guest Communication Worth It?

WhatsApp is a valuable guest communication tool for hotels looking to connect with guests across different journey stages. It’s best used for casual, timely messages and works alongside email and SMS. In this guide, you’ll find use cases, pricing de...

Johanna Bernuy
Johanna Bernuy
Marketing Manager at Bookboost
Bookboost
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Sales & Marketing
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Mobile Marketing
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Social Media
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Guest Experience
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Johanna Bernuy
by Johanna Bernuy
28 August 2025BookboostMobile Marketing
Is WhatsApp for Hotel Guest Communication Worth It?
Conversion-First Design: What Every Hotel Website Must Fix in 2025
Opinion

Conversion-First Design: What Every Hotel Website Must Fix in 2025

In today’s highly competitive hospitality market, a hotel’s website is far more than a digital brochure. It is a key sales tool, brand ambassador, and often the first impression a guest has of your property.

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
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Property Technology
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Mobile Marketing
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Digital Marketing
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Guest Experience
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Anna Belash
by Anna Belash
26 May 2025ExelyMobile Marketing
Conversion-First Design: What Every Hotel Website Must Fix in 2025
How to Turn Last-Minute Demand into Direct Bookings
Opinion

How to Turn Last-Minute Demand into Direct Bookings

As a self-confessed whimsical traveler, I tend to save “the best” of the planning process for last—the hotel booking. I usually secure flights and key activities in advance, but more often than not, I book accommodation just days before departure—or...

Melissa Rodrigues
Melissa Rodrigues
Lead Content Manager at GuestCentric
GuestCentric Systems
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Sales & Marketing
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Boutique & Lifestyle
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Mobile Marketing
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Guest Experience
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Melissa Rodrigues
by Melissa Rodrigues
12 May 2025GuestCentric SystemsMobile Marketing
How to Turn Last-Minute Demand into Direct Bookings
How Mobile Booking Gives Independent Hotels a Competitive Edge
Opinion

How Mobile Booking Gives Independent Hotels a Competitive Edge

The way travelers book hotels is changing, and mobile is leading the way. More than ever, guests are turning to their smartphones to research, compare, and secure reservations. According to GuestCentric (2024), more than 50% of hotel bookings are no...

Filipe Machaz
Filipe Machaz
GuestCentric Co-Founder & VP of North America Operations
GuestCentric Systems
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Sales & Marketing
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Mobile Marketing
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Lodging Industry
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Guest Experience
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Filipe Machaz
by Filipe Machaz
28 March 2025GuestCentric SystemsMobile Marketing
How Mobile Booking Gives Independent Hotels a Competitive Edge
First booking with an OTA? The next one should be yours
Opinion

First booking with an OTA? The next one should be yours

As a hotel or resort operator, you’ve likely been pricked by the double-edged sword of online travel agencies (OTAs). Although they garner attention for your property and bring in first-time guests, they’re also costly—both financially and in terms ...

Ellen Wilkinson
Ellen Wilkinson
Head of Marketing
Attractions.io
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Property Technology
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Mobile Marketing
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Guest Experience
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Ellen Wilkinson
by Ellen Wilkinson
21 March 2025Attractions.ioMobile Marketing
First booking with an OTA? The next one should be yours