STAY, the leading Guest Experience Platform for hotel groups, has launched Corporate App, a solution designed to help hotel groups establish their own branded mobile channel and take full ownership of the guest journey.

Early adopters such as Barceló Hotel Group, H10 Hotels, Palladium Hotel Group, and Vincci Hoteles are already rolling out the Corporate App across their portfolios, responding to a broader industry shift toward strengthening direct bookings, loyalty, and brand-controlled digital channels.

The Corporate App provides hotel groups with a fully branded mobile channel where guests can book rooms, manage their stay, access loyalty benefits, and receive personalized offers. All guest touchpoints remain within the hotel group’s direct channel, reinforcing ownership of the full guest journey.

This launch reflects a clear change in guest behavior. Mobile has become the primary way travelers interact with hotel brands before, during, and after their stay. A corporate app allows hotel groups to centralize the entire journey in one place, delivering a more consistent, personalized, and brand-aligned experience across all properties.

The app becomes the guest’s main digital touchpoint. Travelers can explore the group’s portfolio, check availability, complete pre-stay processes, book in-stay services, and stay connected through loyalty updates and relevant mobile communications, all within the brand’s own mobile environment.

From a corporate perspective, hotel groups retain full control over configuration and content. The Corporate App integrates with booking engines, loyalty programs, CRM systems, and in-stay services, enabling corporate teams to manage and evolve the experience without development work or additional tools.

Hotel groups want a direct presence on their guests’ phones, but until now that required large product teams and long development cycles. Our SaaS model makes it possible to launch a fully branded, enterprise-ready corporate app in a much shorter timeframe, accelerating adoption across the sector. Joan Lladó, CEO of STAY

The launch of Corporate App underscores STAY’s commitment to helping hotel groups strengthen brand control, enhance the guest experience, and unify the full journey through a single mobile channel.

About STAY

STAY is a powerful Guest Experience Operating System trusted by over 1,300 properties worldwide, enabling hotels to create a fully customizable, branded app. The app provides guests with seamless access to services, from food and beverage orders to spa bookings and local activity recommendations, all from their smartphones.

STAY streamlines operations by integrating with existing systems and enhancing task management, communication, and guest request handling. Features like upselling and real-time feedback also help boost revenue and improve service quality.

More information at www.stay-app.com.