Stay Launches Corporate App to Help Hotel Groups Own the Mobile Channel and Drive Direct Bookings
The SaaS solution gives hotel groups a chain-wide mobile app without building in-house.
Early adopters include Barceló, H10, Palladium, and Vincci, with the SaaS solution enabling corporate app launches without large development teams.
STAY launches Corporate App to help hotel groups own the mobile channel and drive direct bookings
Photo by STAY
STAY, the leading Guest Experience Platform for hotel groups, has launched Corporate App, a solution designed to help hotel groups establish their own branded mobile channel and take full ownership of the guest journey.
Early adopters such as Barceló Hotel Group, H10 Hotels, Palladium Hotel Group, and Vincci Hoteles are already rolling out the Corporate App across their portfolios, responding to a broader industry shift toward strengthening direct bookings, loyalty, and brand-controlled digital channels.
The Corporate App provides hotel groups with a fully branded mobile channel where guests can book rooms, manage their stay, access loyalty benefits, and receive personalized offers. All guest touchpoints remain within the hotel group’s direct channel, reinforcing ownership of the full guest journey.
This launch reflects a clear change in guest behavior. Mobile has become the primary way travelers interact with hotel brands before, during, and after their stay. A corporate app allows hotel groups to centralize the entire journey in one place, delivering a more consistent, personalized, and brand-aligned experience across all properties.
The app becomes the guest’s main digital touchpoint. Travelers can explore the group’s portfolio, check availability, complete pre-stay processes, book in-stay services, and stay connected through loyalty updates and relevant mobile communications, all within the brand’s own mobile environment.
From a corporate perspective, hotel groups retain full control over configuration and content. The Corporate App integrates with booking engines, loyalty programs, CRM systems, and in-stay services, enabling corporate teams to manage and evolve the experience without development work or additional tools.
Hotel groups want a direct presence on their guests’ phones, but until now that required large product teams and long development cycles. Our SaaS model makes it possible to launch a fully branded, enterprise-ready corporate app in a much shorter timeframe, accelerating adoption across the sector. Joan Lladó, CEO of STAY
The launch of Corporate App underscores STAY’s commitment to helping hotel groups strengthen brand control, enhance the guest experience, and unify the full journey through a single mobile channel.
STAY is a Guest Experience Platform trusted by hotel groups including Radisson Hotels, RIU Hotels & Resorts, Meliá Hotels International, Royalton Hotels & Resorts, Barceló Hotel Group and Hyatt Inclusive Collection, supporting more than 1,500 hotels globally. Its technology allows hotels to create a fully branded guest app, centralize guest communication, and connect every hotel service in a single mobile environment.
More information at www.stay-app.com.