Sabre Hospitality Solutions, a global technology company serving the hospitality industry, today announced that one ofAsia-Pacific's best hospitality groups, Park Hotel Group, has chosen Sabre Hospitality Solutions to launch its private label Global Distribution System (GDS) chain code "PG". The single "PG" chain code enhances the brand recognition of Park Hotel Group amongst the global travel agency community and provides greater convenience to locate and book Park Hotel Group properties across all GDSs.

"The launch of Park Hotel Group's very own private label chain code is our latest initiative to strengthen our sales and marketing efforts. Besides allowing our travel agent partners to search effortlessly for our hotels in the GDS, the code 'PG' is easily associated with Park Hotel Group as one strong representative brand, and allows greater effectiveness when we reach out to new and potential partners," said Mr.Mohd K. Rafin, senior vice president of Park Hotel Group.

Having a dedicated chain code ensures control over the brand's marketing messages and how travel agents view hotels. Sabre Hospitality Solutions currently manages more than 74 private label chain codes, more than any other hospitality reservations provider. This expertise has resulted in many customers experiencing an increase in bookings soon after implementation.

To commemorate the private label chain code launch, travel agents will receive an 18 percent commission fromJan. 23 to Feb. 28, 2013on GDS promotional rates for room bookings of the following hotels under Park Hotel Group:

Singapore: Grand Park Orchard , Grand Park City Hall, Park Hotel Clarke Quay China: Grand Park Kunming, Grand Park Wuxi, Grand Park Xian Hong Kong: Park Hotel Hong Kong Japan: Grand Park Otaru

"Park Hotel Group turned to Sabre Hospitality Solutions in 2009 to employ our extensive global distribution and marketing expertise as they embarked on aggressive growth plans," saidDavid Meltzer, chief commercial officer for Sabre Hospitality Solutions. "A private label chain code was the next step, of many, in supporting this group's vision to become a world-renowned hospitality brand."

About Park Hotel Group

Park Hotel Group is one ofAsia Pacific's best hospitality groups. The Group manages, owns and develops Park branded hotels around theAsia Pacific. Established since 1961, Park Hotel Group grew rapidly from its first hotel inHong Kongto the current portfolio of ten properties across three countries and six cities in the region, with access to over 3,300 rooms.

Committed to delivering exceptional service with love and passion, the acclaimed Park Hotel Group has established a track record of operating successful hotels. As it strives to be a world-renowned brand in hospitality, Park Hotel Group continues to focus on its footprint expansion through acquisitions and hotel management services.

Park branded hotels include the luxury Grand Park and the upscale Park Hotel.

Grand Park is a luxury hotel brand synonymous with premium accommodation, facilities, service and comfort designed for discerning business and leisure travellers. Grand Park hotels can be found inSingapore,China andJapan.

Park Hotelis an upscale hotel brand symbolising utmost convenience, personalised services and high standards of amenities carefully crafted to please business and leisure travellers. Park Hotels can be found inSingapore andHong Kong. For more information on Park Hotel Group, please log on to parkhotelgroup.com

About Sabre Corporation

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than160 countries around the world. For more information visit www.sabre.com.

Kim Blackmon
Media Relations
817-368-5402