Digital Alchemy’s Chief Executive Officer Appointed to HSMAI Americas’ Board of Directors
As an HSMAI board member, Don Hay will contribute his vast knowledge of hospitality e-marketing and CRM to help hotels improve their sales, marketing and revenue strategies
Today Digital Alchemy, the pioneer of customer relationship management and e-marketing solutions for the global hospitality market, announced that Don Hay, Chief Executive Officer, has been named to the 2013 Hospitality Sales and Marketing Association International (HSMAI) Americas Region Board of Directors. Hay has been an active member of HSMAI since becoming involved with the hospitality industry in 1992.
"I am very excited to be on the HSMAI Americas board and have the opportunity to serve with such talented and dedicated people," states Hay. "HSMAI is the world's premier marketing and sales organization for the hospitality industry because of the extraordinary teamwork among the board, executive team and multi-talented staff."
Hay's unique background that combines over 20 years of hospitality industry experience with 35 years of technical expertise will contribute an innovative vision and strategic direction to the HSMAI board. As Founder and CEO of Digital Alchemy, Hay has used that same vision to develop the comprehensive suite of integrated e-mail CRM offerings and mobile apps which have helped the company establish a reputation as the leader in hospitality CRM solutions.
For more information on Digital Alchemy's comprehensive suite of CRM and e-marketing solutions, please visit www.Data2Gold.com.
About HSMAI | The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
VP / Global Sales
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About Digital Alchemy
Digital Alchemy, based in Ft. Worth, Texas, is the leader in Customer Relationship Management (CRM) and email marketing solutions that increase revenue. Clients include boutique hotels, Four-and Five-Star properties, branded hotels, and spas. Digital Alchemy guarantees its data-centric marketing campaigns will deliver at least 400% ROI.
Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile optimized and the company offers the industry"s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients" email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality. Click here for more information.