Industry Update
Press Release18 March 2013

Six Senses Launches Brand New Website To Introduce New Brand Positioning

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Six Senses Hotels, Resorts and Spas

Six Senses Hotels Resorts Spas today launched their brand new web site. It reflects the refreshed positioning for their brands with a new visual identity, which represents a more refined and modern Six Senses, while preserving its philosophy of being part of the local culture, yet in tune with the wider world.


The Web site makes full use of the group's vast library of extraordinary images, which often highlight the aesthetics and experiences, which are always unique, often unexpected and sometimes unusual. They also show the incredible natural beauty of the locations that Six Senses calls home.

The Six Senses symbol, the highly recognised graphic of a six-sphere pyramid has been streamlined. It is now reproduced in purple, channelling the colour's association to dignity, wisdom, spirituality, vision, power and passion.

Clearly defining the emotional hospitality for which Six Senses is synonymous, the site is packed with a wealth of information that includes the all-encompassing crafted experiences and the diverse experts that support them.

From visiting spa practitioners and celebrity chefs, to star-gazers, marine biologists and even a resident paragliding professional. These fascinating individuals compliment the dedicated employees that contribute significantly to Six Senses' uniqueness.

Addressing the needs of the consumer, industry partners, and media, the Web site also includes a section on Six Senses Residences, careers and a look behind the brands at the group's management style, mission and service philosophy. It also includes the Evason-branded properties, and the almost legendary sustainability commitments espoused by Six Senses.

Partnering Six Senses in the development of the Web site were Gyro – an Advertising Age Top 50 Global ideas shop and London-based media agency, John Henry.

The new Website, which retains the original address – is a move to maintain and enhance the positioning of Six Senses into the future by New York based Pegasus Capital Advisors, who acquired Six Senses in June 2012.

This launch is just the first instalment of the new site and there will be several progressions in the near future, which will better to connect the Six Senses brand and people with potential guests, partners, experts and influencers across the social Internet.

Related Brands


Evason properties introduce the Evason Value Proposition, with a greater number of accommodations than Six Senses, while still maintaining attention to detail and generous proportions. They offer individual contemporary style and unique design personalities, which provide spirited guest experiences.
brand information

Six Senses

Six Senses Hotels Resorts Spas operates 11 resorts and 29 spas in 20 countries under the brand names Six Senses, Evason and Six Senses Spas. Aggressive development plans will triple the portfolio over the next five years with resort, hotel and spa openings underway in Austria, Bhutan, Cambodia, China, Egypt, Fiji, France, India, Indonesia, Italy, Nicaragua, Switzerland, Taiwan, Thailand, Tunisia, United Arab Emirates and United States.
brand information

About Six Senses Hotels Resorts Spas

Six Senses Hotels Resorts Spas is one of the world's leading operators of luxury hotels, resorts and spas, managing 19 hotels and resorts across 15 countries, plus 37 spas under the brand names Six Senses, Evason, Six Senses Spas and Raison d'Etre. There are a further 18 hotels and resorts signed into its development pipeline. In February 2019, Six Senses became part of the IHG® (InterContinental Hotels Group) family of hotel brands.

Six Senses properties share a leadership commitment to community, sustainability, wellness and design, infused with a touch of quirkiness. Whether an exquisite island resort, mountain retreat or urban hotel, the enduring purpose is to help people reconnect with themselves, others and the world around them.

Six Senses Spas offers a wide range of holistic wellness, rejuvenation and beauty treatments administered under the guidance of expert therapists in all resorts as well as at 16 additional standalone spas. The high-tech and high-touch approach guides guests on their personal path to well-being, taking them as deep as they want to go.

Six Senses Residences provides the best life has to offer. From beautifully-appointed villas on the beach, rustic chalets in the mountains and spacious urban hideaways, Six Senses features a variety of residential choices in stand-alone buildings or attached to a resort or hotel. No matter the location, the promise remains the same and the commitment to create a community where every day revolves around learning and growing, great food and drink, innovative wellness programming, sustainable living - all mixed in with a lot fun.

Benjawan Sudhikam
Director of Public Relations & Communications - Six Senses Hotels Resorts Spas
Phone: +66 2 631 9781
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