A seismic shift in who is buying luxury and what they’re looking for has recently occurred, and marketers of high-end goods and services were recently put on notice that last year’s assumptions are decidedly wrong, and last month’s may be suspect. Speaker after speaker at the American Express Publishing Luxury Summit, held here at the St. Regis Monarch Beach, underscored how an emerging class of relatively youthful, internationally minded, nouveau riche are roaming the world spending money and redefining service expectations.

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