Wyndham Hotel Group Launches Super 8 Hotel Brand in Turkey
"Just six months ago, we successfully introduced our upscale Wyndham Hotels and Resorts® and TRYP by Wyndham® brands to the Turkish market, building on the existing strength of the Ramada brand in the country," noted Eric Danziger, Wyndham Hotel Group president and chief executive officer. "To now launch our Super 8 brand is extremely exciting as it truly enables us to offer a solution to each and every guest in the market, regardless of budget or travel purpose."
The development agreement for Super 8 is the second hotel deal the two groups have struck. In December last year, Fokus İnşaat Ve Turizm Sanayi Ve Ticaret A.Ş., a company from the same group as İlbak Turizm İşletmeleri Ve Yatirim A.Ş. opened the 309-room Ramada® Plaza Istanbul Tekstilkent, one of eight new Ramada openings in Turkey in 2012.
"We are delighted to strengthen our existing relationship with Wyndham Hotel Group through this significant project and work together to introduce the Super 8 brand to Turkey," said Mustafa Ilbak, chairman of İlbak Turizm İşletmeleri Ve Yatirim A.Ş. "We firmly believe that there will be strong demand for the Super 8 product with its clean, contemporary design and affordable pricing - we are already evaluating potential sites for the first hotel which we anticipate will open in Istanbul in 2014."
The introduction of the brand to Turkey falls on the heels of similar announcements to launch Super 8 in Germany, Poland and Saudi Arabia. Across the four countries, a total of 60 hotels are planned over the next 10 years.
All of the hotels will participate in Wyndham Hotel Group's free-to-join guest loyalty program Wyndham Rewards, which currently has more than seven million active members throughout 50 countries. Members of the program can earn points for stays, redeemable for hundreds of rewards options.
About Super 8
Part of Wyndham Hotel Group, the Super 8® hotel brand is one of the world's most well-known hotel chains with over 2,300 locations around the globe, more than any other economy lodging provider. Most hotels offer an array of complimentary amenities including free Wi-Fi, a free SuperStart® continental breakfast and the opportunity to earn and redeem points through Wyndham Rewards®, the brand's guest loyalty program.
Each Super 8 hotel is independently owned and operated under franchise agreements with Super 8 Worldwide, a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). This excludes certain international hotels, which may be managed by one of the affiliates of Wyndham Hotel Group. Reservations and information are available by visiting www.super8.com.
ABOUT WYNDHAM WORLDWIDE
Wyndham Worldwide (NYSE: WYN) is one of the largest global hospitality companies, providing travelers with access to a collection of trusted hospitality brands in hotels, vacation ownership, and unique accommodations including vacation exchange, holiday parks, and managed home rentals. With a collective inventory of nearly 130,000 places to stay across more than 110 countries on six continents, Wyndham Worldwide and its 38,000 associates welcome people to experience travel the way they want. This is enhanced by Wyndham Rewards®, the Company's re-imagined guest loyalty program across its businesses, which is making it simpler for members to earn more rewards and redeem their points faster. For more information, please visit www.wyndhamworldwide.com.
ABOUT WYNDHAM HOTEL GROUP
Wyndham Hotel Group, the world's largest hotel company based on number of hotels, is one of three hospitality business units of Wyndham Worldwide. Driving the democratization of travel, Wyndham Hotel Group is elevating the experience of the everyday traveler. As both a leading hotel brand franchisor and hotel management services provider, the company's global network consists of approximately 8,350 hotels and over 720,100 rooms in more than 75 countries under the following brands: The Trademark Hotel Collection®, Dolce Hotels and Resorts®, Wyndham Grand®, Dazzler® Hotels, Esplendor® Boutique Hotels, Wyndham Hotels & Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, AmericInn®, Travelodge® and Knights Inn®. The Wyndham Rewards® program, named a best hotel rewards program for the past three years by U.S. News and World Report, offers more than 53 million enrolled members the opportunity to redeem points at more than 30,000 hotels, condos and homes globally. For more information, visit www.wyndhamhotels.com.