BridgeStreet Shows Global Growth with Launch of ApartHotels
BridgeStreet, the global hospitality expert in residences, serviced apartmentsand suites, announces the extension of its family of brands with the development of ApartHotelsby BridgeStreet™– a hotel brand concept that will be European-grown, with the goal to reach U.S. markets over the next 18 months. Expanding from the world of corporate housing, ApartHotelsbrings together the authentic hospitality of a locally grown, full-service hotel; the freedom, space and comfort of apartment living; and the quality and dependability of a well-established brand.
A mid-scale solution for executives, business travellers and vacationers seeking city center locations at an affordable rate, ApartHotels offers convenience and personalized service. Urbanites-at-heart in need of short- or long-term accommodations during consulting assignments and relocation will enjoy the often-overlooked elements of good design and notice a keen focus on the things that matter.
Continues Worker, "We have looked at every aspect of the guest experience – sleeping, meeting, working and eating – and asked, 'What could we do better?' This has meant a real focus on doing the big things right and not forgetting the little things. Taking a broader view, we're seeing a real shift from the acquisition of 'things' to the acquisition of 'experiences.' Our properties will be all about great sensory experiences – from the central 'hearth' around which guests can gather and connect with others, to the lobby and concierge; meeting facilities; fitness center; and café bar with a great food offering."
For developers, the concept – along with the support and credibility of the BridgeStreet name – provides an affordable way to brand. The ApartHotels innovative model affords investors with the flexibility of a multi-use space not seen in a traditional hotel investment. The clean lines and freedom of a clutter-free space create a welcoming environment equipped with high-quality materials and well thought out spaces. With artwork from local artists, European-style kitchens and a generous workspace, ApartHotels immerses guests in a harmonious lodging experience for those with long- or short-term travel needs.
The first branded ApartHotels by BridgeStreet™ location will open in 2014 in Birmingham, UK. Other priority target locations over the next four to five years include Paris, London, Zurich, Edinburgh, Frankfurt, Munich, Geneva, Brussels, Amsterdam and Barcelona. Growth of the ApartHotels portfolio will be through a mix of franchised, managed and leased operating structures.
"BridgeStreet is the preeminent provider of first rate serviced apartments globally, and we are looking to the future with ApartHotels," said Paul Rands, BridgeStreet's Director of International Development. "This launch enables us to diversify our property portfolio with a new type of hospitality offering. Expansion will begin in Europe and then to the U.S."
For more information on ApartHotels by BridgeStreet™, visit www.apart-hotels.com or call 1 (571) 481-2721 / +44 (0) 207 313 2807.
About BridgeStreet Global Hospitality
With more than 65,000 apartments in over 60 countries, BridgeStreet Global Hospitality – comprised of six unique brands – is the leading hospitality solution offering serviced apartment experiences for travellers seeking an alternative to typical hotel accommodations real-time through BridgeStreet.com. Using OTA technology, BridgeStreet.com is built for business travellers and gives serviced apartment and home operators access to extensive global reach along with built-in demand from BridgeStreet's 4000+ client portfolio and 100+ global sales team. Widely recognized for uncompromising standards of quality, comfort and service, BridgeStreet Global Hospitality is a renowned award winner in both the Americas and EMEA (Europe, the Middle East and Africa). For more information on BridgeStreet Global Hospitality, please visit www.bridgestreet.com or call 800 278 7338/ +44 (0) 20 7792 2222.