A visitor arriving at the Hilton Garden Inn or Homewood Suites Midtown Atlanta might be forgiven for doing a double take about the destination. The brands share the same building in what is known in the industry as a dual-branded hotel. As the economy recovers and hotels begin new construction — Smith Travel Research reported an 18.5 percent increase in hotel rooms under construction in April — hoteliers that took pains to differentiate brands are now, if not tossing those notions aside, at least testing their limits.

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