Industry Update
Press Release24 July 2013

Sol Wave House (Mallorca), the first ever "Twitter Experience" hotel

Hotel creates a virtual community #SocialWave and new services that connect its clients by twitter, in a completely interactive experience

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Logo 'Sol Melia Hotels'

The increasing customer diversity and demands are changing the landscape of the beach hotels, and the leading hotel chain in Spain, Meliá Hotels International, launches a new program, which makes its [email protected], located in the beach of Magaluf (Mallorca) become the first ever "twitter experience hotel" in the world.

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Aiming to end up with boring hotels and facilitate interaction between social networking

fans' customers, the new experience guarantees fun, new friendships, experiences, surprise, excitement and "buzz" to the young audience that fills this gorgeous hotel, oriented to beach, music and sport of surfing experiences, as it has two pools with artificial waves to practice flowboarding (an hybrid of surf & snowboard) unique in Europe.

Since its opening in the summer of 2012, the Sol Wave House has positioned itself as a

very social hotel, with 184 suites and junior-suites with sea views and contemporary design, and a spectacular 2500 square meters VIP terrace facing the sea, plus pools, sporty style restaurants with a California twist, lounges and concert areas with live music during the day. As stated by the hotel's General Manager, Gonzalo Echevarría "the hotel takes a new step in meeting the expectations of an increasingly experiential and social customer profile, through new technologies."

What will customers find in this Twitter experience hotel? The main engine of the whole

experience is a virtual community called#SocialWave, only available from the hotel's wifi, to which clients can access from their mobile or electronic device, registering with their twitter accounts. Two Twitter Concierges are devoted exclusively to meet guest requests via Twitter and generate conversation in this virtual community, acting as a link between all of them. Thus, guests can know and chat with each other, experience, flirt, compete in contests, share photos, etc. Every corner of the hotel is designed to engage in a new conversation.

In addition, the hotel has created the new#TwitterPartySuitesspacious, equipped with all

the details and up to 4 people. In these suites, users can enjoy with their friends treats like a bottle of champagne and special sports drinks on arrival, 20% discount on all bars and restaurants in Wave House, VIP hammocks and customizable mini bar, plus a free drink in the#TwitterPoolPartyto be held every (Friday) at the hotel.

As explained by the first "Twitter Concierge" at Sol Wave House: "Our main client

profile, young and social, is always looking for new experiences and emotions shared with a growing virtual community; With # SocialWave we wanted to meet this aspiration, which binds to the quality and striking design of our product and the outstanding beauty of the environment. "

About Melia Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide, as well as the absolute leader within the Spanish market, with more than 380 hotels (current portfolio and pipeline) throughout more than 40 countries and four continents, operated under the brands: Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSIDE by Meliá, Sol by Meliá and TRYP by Wyndham. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide. Meliá Hotels International is included in the IBEX 35 Spanish stock market index. Follow Meliá Hotels International on Twitter @MeliaHotelsInt and Facebook meliahotelsinternational.

www.melia.com

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