Lindner Hotels announces strategic partnership with Serenata IntraWare for social media integration
Hotel CRM 2.0
The innovative hotel group wants to further enhance direct guest contact through social media channels.
Düsseldorf/Munich, July 2013: Lindner Hotels & Resorts are extending their social media activities through the cooperation with Serenata IntraWare GmbH. It is now possible for guests to connect their social media accounts with the customer loyalty program Lindner Nights. Three Social Media Managers have been appointed by the medium-sized hotel group to take charge of contemporary marketing activities in the social networks. The new integration thus is a consequent enhancement of the hotel group's social media strategy.
Explains Andreas Krökel, Member of the Board at Lindner: "Our successful Lindner Nights guest portal is now linked directly with the social media platforms Facebook, Twitter, Google+ and LinkedIn and so offers modern and individual communication with our guests."
Simplified use of the guest portal.
The Lindner Nights guest portal is built on the Serenata NetHotel CRM solution that, for many years, has been used by the hotel group for central profile management and the implementation of a consistent sales and marketing strategy across all points of contacts with the customer.
Lindner guests can now link their login to the Lindner Nights Portal with their social media sign-in. If a customer wants to register with Lindner for the first time, he or she can connect the process with, for instance, their Facebook account. Available information will automatically be taken over. This eliminates annoying duplicate entries; future logins will only be necessary once (single sign-on).
Individual data privacy.
Of course, guests can always decide individually what information they want to share from their social media profile and what should remain private. All data are protected by the privacy settings.
Public shares, likes, and comments as well as interests of guests find direct entrance into the Serenata CRM solution of the hotel group. This way, campaigns and individualized communication with the guest can gain more importance.
Guest communication of the future.
The integration with the social media platforms is an essential part of the overall strategy of Lindner to increasingly move traditional offline communication initiatives toward online marketing. The future guest increasingly feels at home and spends time in social networks and will therefore communicate with Lindner directly from there. What is more, thanks to the integration, the hotel chain increases its visibility in the social net and hopes for an even stronger presence and customer perception thanks to referral traffic from Facebook, Twitter, Google+ and LinkedIn.
With the social media integration, Serenata continues its systematic and innovative development towards consequent central profile management, online marketing and individual communication with the guest.
For more information, please read our fact sheet.
About Lindner Hotels & Resorts:
In 2013, 40 years after it was founded, the family-run Lindner Group has grown to become one of Germany's leading hotel companies. In 2012 it employed around 2,000 people and generated €170 million in turnover. The Lindner Group currently has 33 hotels in seven European countries, ranging from modern business hotels in major cities to a variety of high-class spa and sports resorts. Some hotels were taken on when they were experiencing financial difficulties and have been successfully repositioned on the market. In recent times, franchises have been added. Like the group's existing hotels, these offer individual holiday concepts, excellent quality, and innovative spa experiences. Otto Lindner, the second generation of the family to lead the company, has pioneered new hotel concepts that have won numerous awards. Most notably, the first-ever zoo-themed hotel, the Lindner Park-Hotel Hagenbeck in Hamburg, was awarded the Hotel Property of the Year award, and Otto Lindner was himself voted Hotelier of the Year. Lindner Hotels also regularly achieve high ratings on Holidaycheck, a travel review website.
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About Serenata IntraWare
Serenata IntraWare, based in Munich, Germany, has acquired a high level of competence since 1996 and has madea name for itself as a leading provider of e-marketing and CRM solutions for the hotel industry. Many leading hotel groups have chosen to work with Serenata and rely on their expertise. Among others, these are APEX Hotels, Danubius Hotels, Dorint, Dusit International, Four Seasons, Leading Hotels of the World, Lindner Hotels & Resorts, Kempinski Hotels & Resorts, Mövenpick, Oberoi Hotels & Resorts, Oetker Collection, One & Only Resorts, Orient Express, Red Lion Hotels, Shangri-La, Steigenberger, Taj Hotels & Resorts and Warwick International Hotels. www.serenata.com