GDSs are still strong in the US hotel market
In the US hotel market, global distribution systems (GDSs) are as strong as ever, when the data is looked at in a certain light. About 55 million reservations are expected to be booked in the US through GDSs this year, according to STR, the leading US hotel benchmarking site. That’s the same level as in 2007. The resilience of GDSs flies in the face of a decade’s worth of industry chatter that GDSs are experiencing rapid decline. Business travelers continue to allocate a huge share of their travel spend through travel managers who use GDS systems. An aggressive move into the corporate booking portal market has paid off.