Kendall College Releases Forecast on 2014 Hospitality Trends
CHICAGO -- Kendall College School of Hospitality Management, ranked the No. 1 program in Chicago for preparing students for hospitality careers, has released its first-ever trends outlook for the hospitality industry in 2014.
and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10 percent of the workforce, by 2022.1 A top 10 industry in the U.S., Travel and Tourism provides one out of eight jobs, with that number increasing at an exponential rate, adding approximately 55,000 jobs per month in 2013.2,3
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest
Specifically, with the U.S. a global travel hub, forecasting nearly a 30 percent increase ininternational arrivals through 2018, and Chicagoalready reaching 65 percent of the mayor's goal of 50 million visitors by 2020 in just two years, Kendall suggests the number one trend is "International Knowledge in Demand."4,5
"It's an exciting time to be part of a fast-paced and evolving industry, and it's our goal as thoughtleaders to provide an unparalleled, well-rounded education that positions students ready for opportunities in the U.S. and beyond," saidEmily Williams Knight, Kendall College President. "Chicagois one of the most vibrant hospitality and business centers in the country, so students have a unique opportunity to literally be in the center of such a dynamic and important global industry, which ultimately gives them a professional edge."
Not only is a global, real-world perspective incorporated into the Kendall curriculum, but as part oftheir training, Kendall students can earn a Glion Advanced Certificate in International Hospitality Management, giving them a unique multi-cultural perspective as well as a highly-respected international credential to help compete in an increasingly global marketplace.
Chicagowill offer more than 165,000 hospitality careers by 2020, with Kendall students well poisedfor top positions.5 According to Knight, 96 percent of December 2012 hospitality program graduates reported finding a job in their field within six months of graduating, in positions ranging from Catering Manager to Event Coordinator to Guest Services Agent. (B.A. in Hospitality Management, Day Program)
See additional trends below or visit to view the Top FiveHospitality Trends Infographic and embed code. While online, learn more about unique programming and opportunities within a global industry.
Additional 2014 Hospitality Trends and Opportunities Outlook
2. Rankings Mean Business
Never has a user-
3. Back At The Bar – Traditional Gets A Twist
What's currently on tap?
Go sweet…on sour beers. A traditional method of beer making fromBelgiumandGermanyis making acomeback. The "sour" element comes from the wild yeasts and natural bacterias that caused beers to taste funky prior to the advent of refrigeration. Modern brewers have learned to control this process better and the resulting beers provide intriguing flavors for the adventuresome beer drinker. These high-acid beers are great for pairing with food but less desirable for quenching your thirst alone on a hot day. Many restaurants have added sour beers to their beer lists and, with their high acidity content, chefs are happily pairing them with food like Carolina BBQ, vinaigrette dressings, deep-fried cheese curds, Tex- Mex chili orNew Orleansgumbo, to name a few.
Learn more about the new Beverage Management Concentration Kendall recentlylaunched in partnership with the Siebel Institute of Technology, in response to demand for beverage education and specific opportunities within the industry. The food and beverages sector is among the fastest-growing, with 75,000 new jobs created inJune 2013 alone.
4. Sustainability is The New Standard
In the U.S.
5. Room Service Reinvented
With room service revenue drastically
*(ORC International– 2013 Survey)
About the Kendall College School of Hospitality Management
1: World Travel & Tourism Council: Economic Impact 2012
2: US Travel Association: US Travel Answer Sheet, March 2013 http://www.ustravel.org/sites/default/files/page/2009/11/US_Travel_Answer_Shee t_March_2013.pdf
3: U.S. Bureau of Labor Statistics. Current Employment Statistics Highlights. August 2013. Released September 6, 2013. http://www.bls.gov/web/empsit/ceshighlights.pdf
4: International Trade Administration, Office of Travel & Tourism Industries, June 10, 2013. http://tinet.ita.doc.gov/view/f-2000-99-001/forecast/Forecast_Summary.pdf
5: Choose Chicago: http://www.choosechicago.com/articles/view/NEWS- RELEASES/29/
7: Angelsmith.net "Can Hotels Trust Trip Advisor's Friend of a Friend To Influence Travelers" September 2012?"http://angelsmith.net/inbound-marketing/can-hotels-trust-tripadvisors-friend-of-a- friend-to-influence-travelers/
8: TravelandLeisure.com: "Top Mixologists Forecast Cocktail Trends." June 18, 2013. http://www.travelandleisure.com/travel-blog/carry-on/2013/6/18/top-mixologists- forecast-cocktail-trends
9: U.S. Green Building Council "Hospitality" http://www.usgbc.org/DisplayPage.aspx?CMSPageID=2119
10: Trip Barometer by TripAdvisor, Winter 2012/2013.
11: Chicago Tribune: "The End of Room Service? Not so Fast."June 19, 2013.