Louvre Hotels Group launches “Grab & Go”, a new self-service restaurant concept
In anticipation of a fundamental change in eating habits, Louvre Hotels Group islaunching Grab & Go, a new self-service area providing access to a range of food 24 hours a day. This new concept has been developed in response to three observations regarding trends in French eating habits :
- Eating out is growing fast. It now accounts for one in five meals eaten in France, following the trend set in the USA, where half of all meals are now consumed outside the home;
- Meal times are only a third as long as they were thirty years ago, averaging 31 minutes, which means that people often do not have time for a traditional seated meal. Meal times are becoming more flexible, and snacking throughout the day is gradually taking root in French eating habits;
- French clients are showing a growing preference for simple, easy, quick-to-eat food, which can suit to new approaches to eating (snacks, finger food, buffets, etc.).
To meet these developing customer expectations, Louvre Hotels Group is launching aself-service food area alongside its traditional restaurant offering. The area will offer customers a full range of foods, available throughout the day, together with a range of everyday essentials (hygiene, beauty, leisure items, etc…). The concept will be offered in all of the Group's hotel chains from Première Classe to Golden Tulip, but will be adapted to the layout and location of each establishment, its existing food offering and its client mix (international, business, tourism, etc.).
Tests have been running since the beginning of 2013 in two hotels of the Paris region.Results have been positive and have persuaded the Group to roll out the concept from January 2014. The roll-out will initially take place in selected hotels both in Paris and elsewhere in France, before being extended to all hotels which studies have indicated are suitable for this new facility.
Commenting on this announcement, Nathalie Duneau, Corporate Marketing Director atLouvre Hotels Group, said: "As with our other innovative services – such as automatic check-in/check-out and the HotelForYou free smartphone app – which we were the first to launch, we want to remain one step ahead of our customers' expectations, offering new services that reflect changes in consumer behaviour; services which help make life easier and more comfortable. Our Grab & Go area represents the first stage of the changes we are now embarking on, and we will seek to develop other services to complement and enhance our offering."
About Louvre Hotels Group
The Louvre Hotels Group is a major player in the worldwide hotel industry, whose portfolio today includes over 1500 hotels in 54 countries. It offers a range of hotel stays from 1 to 5 stars, with the historical brands of the Louvre Hotels Group: Royal Tulip, Golden Tulip, Campanile, Tulip Residences, Kyriad, Kyriad Direct, Tulip Inn, and Première Classe; the five brands of the Sarovar network in India; the Hôtels et Préférence Group, as well as the Chinese brand Metropolo. The group also has a distribution agreement with the Barrière Group. The Louvre Hotels Group is an affiliate of Jin Jiang International Holdings, Co, Ltd., the 2nd largest hotel group in the world.
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