2014 HSMAI Digital Marketing Strategy Conference to Explore the Digital Storefront
Renowned Marketing and Branding Expert Porter Gale to Deliver Keynote Feb. 25 in New York
The one-day DMSC features sessions led by industry experts and focuses on current issues facing hospitality professionals in the digital space, such as how to benchmark digital initiatives, capitalize on search, leverage big data to drive higher ROI and retention, implement tactical storytelling through channels such as Facebook and Instagram, and utilize responsive design while knowing its limitations.
"As the number of digital channels continue to grow exponentially, hospitality marketers are often forced to navigate this increasingly complex universe with limited time and resources," said Robert A. Gilbert, CHME, CHBA, president & CEO of HSMAI. "Our Digital Marketing Strategy Conference is designed to help attendees define their digital marketing challenges, learn which to prioritize and develop a thoughtful plan of action."
In addition, Porter Gale, former vice president of marketing for Virgin America, will deliver the keynote seminar, "The Future of Marketing." Dr. Bill Carroll, senior lecturer at Cornell University School of Hotel Administration, will moderate the conference.
Gale is a social media expert and an entrepreneur with more than 20 years of experience in marketing, advertising and independent filmmaking. Gale holds a Bachelor of Science degree in business administration from Boston University as well as a master's degree in documentary film and video from Stanford University. In addition, Gale released her first book, "Your Network Is Your Net Worth," in 2013 which focuses on growing your network in today's digital society and features case studies, hands-on advice and strategies on how to do so. She frequently blogs for Advertising Age and The Huffington Post, and has been quoted or interviewed in more than 100 outlets including Adweek, CNN, New York Times, PRWeek and Wall Street Journal, among others.
The conference is supported by many leading industry companies, including:
- Silver Partners: Cendyn, MICROS Systems, Inc., Milestone Internet Marketing and TravelClick
- Bronze Partners: Expedia Media Solutions, Google, HeBS Digital, Infor, McDougall & Duval Advertising, Navis, Room Key, Sojern and TripAdvisor
- Media Partner: Hotel News Now
For additional information about the DMSC, including a detailed event schedule and registration pricing, please visit the HSMAI website.
Following the DMSC on Feb. 26, HSMAI will offer a Certified Hospitality Digital Marketer (CHDM) program review course. The CHDM, HSMAI's newest certification program launched in 2012, is designed for professionals in hospitality sales and marketing, revenue management, digital marketing and other industry executives who desire to grow and sharpen their digital marketing skills and expertise. The one-day CHDM review program is aimed to prepare professionals for the certification exam.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry"s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
HSMAI is the leading association of sales and marketing professionals in the hospitality industry. With over 7,000 members in 35 countries, HSMAI is a global network of individuals, chapters, businesses and organizations. All industry segments are represented including hotels, resorts, airlines, cruise ships, car rental agencies, restaurants, attractions and theme parks, convention and visitors bureaus, destination management companies and reservation sales organizations.
As the regional chapter for the metropolitan area, HSMAI Greater New York serves a community of over 500 hospitality professionals who are committed to the highest standards of service and ongoing professional development.
Membership is open to anyone in hospitality sales, marketing or management as well as travel and tourism educators and service providers who support the industry. HSMAI continues to lead the industry by providing education and market research to its members.