With the introduction of Radisson Red, Carlson Rezidor seeks to create a new industry category, "Lifestyle Select," an upscale, select service concept that boasts a forward- thinking focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life. — Photo by Radisson Hotel Group
With the introduction of Radisson Red, Carlson Rezidor seeks to create a new industry category, "Lifestyle Select," an upscale, select service concept that boasts a forward- thinking focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life. — Photo by Radisson Hotel Group
With the introduction of Radisson Red, Carlson Rezidor seeks to create a new industry category, "Lifestyle Select," an upscale, select service concept that boasts a forward- thinking focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life. — Photo by Radisson Hotel Group
With the introduction of Radisson Red, Carlson Rezidor seeks to create a new industry category, "Lifestyle Select," an upscale, select service concept that boasts a forward- thinking focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life. — Photo by Radisson Hotel Group

Carlson Rezidor Hotel Group, one of the world's

largest and most dynamic hotel groups, today announced at the Radisson® and Radisson Blu® Americas annual business conference, the company will launch two new global hotel brands. Radisson Red, a "lifestyle select" brand that has been designed and developed to deliver today's customer the experience of tomorrow, while Quorvus Collection, an expertly curated collection of luxury hotels, will reflect and respond to the true sensibilities of the contemporary global traveler while celebrating the culture of each and every location. Carlson Rezidor, whose brands include Radisson Blu®, Radisson®, Park Plaza®, Park Inn® by Radisson, and Country Inns & Suites By Carlson SM, aims to have more than 60 Radisson Red hotels and 20 hotels in the Quorvus Collection by 2020.

"Radisson Red and Quorvus Collection are inspired by Vision 20/20, an evolution of our

Ambition 2015 growth strategy"

"Radisson Red and Quorvus Collection are inspired by Vision 20/20, an

evolution of our Ambition 2015 growth strategy," said Trudy Rautio, president and chief executive officer, Carlson. "Vision 20/20 aspires to elevate the guest experience with innovations in technology, guest service and beyond. These two brand concepts will illustrate that perfectly. This is a distinct opportunity for Carlson Rezidor to introduce new experiences, as well as exciting and relevant services, that uniquely differentiate our brands. Quorvus Collection and Radisson Red are the first manifestations of that vision."

With the introduction of Radisson Red, Carlson Rezidor seeks to create a new industry

category, "Lifestyle Select," an upscale, select service concept that boasts a forward- thinking focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life.

The Radisson Red focus on technology will include a mobile application that will not only

allow guests to skip reception for check-in, but order a drink in the bar, food from the deli, flowers through an online concierge or a taxi for the airport; manage their own personal profile and preferences; and manage the environment within their Radisson Red room. The brand, with a contemporary purpose-driven design focus, will convey an eclectic, modernist aesthetic. From arriving in a gallery, to the bar and deli, to the guest connect spaces, to the guestrooms, everything will be designed from the customer's perspective. Every touch point and interaction has been considered and addressed with an extraordinary list of unique features and options.

Radisson Red will launch simultaneously in 2015 in urban centers in the Americas,

Europe, the Middle East, Africa and Asia Pacific.

Quorvus Collection is a new generation of expertly curated luxury, five-star hotels that

offer a truly distinctive experience. Each is individual in style, design, heritage, history and architecture and will be reflective of its location and culture through the Quorvus "Eidos" - an essential expression of each hotel's individualism.

All Quorvus Collection hotels will offer a suite of hallmark services tailored to fit perfectly

with our guests' needs. Comprising six core lifestyle elements – Wellness, Replenishment, Style, Inspiration, Entertainment and Connectivity – each will be designed to fulfill the complete needs of guests.

Quorvus Collection has strong growth ambitions within the luxury segment and is

expected to announce its first members in Q2 2014. Different by scale, architecture, ambiance and design, the future Quorvus portfolio will include historic landmark properties, contemporary residences, classic boutiques and urban retreats.

About Radisson Hotel Group

Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:

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Ben Gardeen
+1 763-212-8129
Radisson Hotel Group