Hotel Rex, Zurich, a hotel part of Switzerland’s Sorell Hotels Group. — Photo by Pegasus

DALLAS (February 19, 2014) – Switzerland's Sorell Hotels Group has signed its full portfolio to Pegasus Connect+. Sorell's 17 individually and personally managed hotels in 10 Swiss cities are now available online, and in the global distribution systems (GDSs) under the "UI" chain code.

"Each of our hotels is situated in a prime Swiss location, and offers features distinct to that hotel and area," said Matthias Ramer, operations manager of Sorell Hotels Group. "Pegasus Connect+ serves our hotels two ways. First, it provides distribution and reservation services to rival major brands that have more technology resources. Secondly, it groups our hotels with other similarly independent global hotels for buyers seeking a unique travel experience."

With Pegasus Connect+, the full Sorell portfolio uses RVNG, the only central reservations system built to manage selling hotel rooms in the Internet age. Each of the 17 hotels also leverages one seamless connection to the four GDSs, and more than 1,000 travel websites.

"Hotel groups like Sorell Hotels are perfectly positioned to realize the benefits Pegasus Connect+ delivers," said Alexis Dobbelaere, senior vice president of global sales, Europe for Pegasus Solutions. "We combine affordable connectivity with a modern central reservations system. And, we work with Sorell's team to ensure they are able to seize the real revenue opportunities available through Pegasus Connect+."

About Sorell Hotels

Sorell Hotels Switzerland comprises 17 individual city and holiday hotels of a 3 and 4 star standard in Zürich, Dübendorf, Aarau, Bern, St. Gallen, Bad Ragaz, Arosa, Schaffhausen and Winterthur. Each of the 17 houses is unique and has its own individual and special flair. The group has been in operation under the name of Sorell Hotels Switzerland since 2002. In the year 2013 a turnover of around CHF 57 million was achieved. Sorell Hotels Switzerland are part of the ZFV Group, a catering and hotel company, rich in tradition and active throughout the whole of Switzerland. The group employs approximately 2,500 employees. In the year 2013, the entire turnover amounted to over CHF 219 million.

About Pegasus

The new Pegasus is a game-changer for hotels, combining innovative technology with five-star support to give hoteliers more control over their revenue and distribution strategy than ever before. Following a recent merger with Travel Tripper, Pegasus now enables hoteliers to better connect with their guests through an innovative and flexible platform of Reservations, E-commerce, Global Sales, and Business Intelligence solutions that help hotels drive demand and increase revenue and profitability.

With more than 30 years of experience in global distribution, Pegasus serves hotels across 120 countries from eight offices worldwide in New York, Scottsdale, Las Vegas, London, Paris, Frankfurt, Tokyo, and Hyderabad. For more information, visit pegs.com or follow them on LinkedIn, Facebook and Twitter.

Bill Taysom