Hyatt Brings Its Brand Experience to Life With Google Solutions
Hyatt Hotels Corporation, a global leader in hospitality for more than 50 years, wanted to highlight its hotels’ improvements, specifically to female business travelers. To do so, it turned to Lightbox Ads. Taking advantage of the format’s creative canvas, Hyatt brought its brand to life in a full-screen rich media experience. Hyatt also ran YouTube TrueView video ads to expand the reach of its Lightbox Ads, driving engagement among its target audience across the web.