What To Make Of Google's Latest Expansion Into Hotel Listings
Google has set its sights on the hotel listing industry. Google announced earlier this week that it will be adding more pictures and reviews to its hotel listings. What exactly does this mean? Google has become a sort of tech ETF. Over the past decade Google has expanded out from their search business into a variety of other verticals including email, cloud data storage, maps, web analytics, wearable technology, driverless cars, and a zillion other secret projects they are working on in unmarked warehouses out in Silicon Valley. The company's latest announcement to get into the hotel listings industry takes them back to what they do best, data and search.