Industry Update
External Article18 April 2014

How Hotel Social Media Goes from Online to Offline

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As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities. Between integrating a specific social media theme into the hotel itself to creating exhibits and social events, numerous properties are creating authentic experiences surrounding social-media themed experiences.

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