PhoCusWright Research Finds U.S. Leisure Travelers Leaving Recession Behind
Baby boomers drove the recent improvement in leisure travel incidence. Nearly half of this age group went missing from the travel marketplace in the years following the recession. But this hard hit demographic is quickly regaining their footing, with roughly 60% taking leisure trips this past year.
A broad range of general travel behaviors improved in 2013 – not just incidence. U.S. travelers took more trips, spent more and visited more international destinations. Air and lodging consumption also jumped, all proving that consumers are leaving the recession in the rearview mirror.
PhoCusWright's U.S. Consumer Travel Report Sixth Edition (scheduled to publish May 9, 2014) provides a longitudinal and demographic analysis into consumer leisure travel behavior, including key metrics such as travel incidence, trip frequency and duration; travel products including air, lodging, car rental and cruise; and more.
Understand and leverage the key trends that are driving the behavior of today's travelers with PhoCusWright's U.S. Consumer Travel Report Sixth Edition.
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PhoCusWright (), the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world.