UNWTO launches Global Report on Shopping Tourism
either as a prime motivation or as one of the major activities undertaken by tourists at their destinations. UNWTO's recently released Global Report on Shopping Tourism analyzes the latest trends in shopping tourism, providing insight into key success factors for destinations aiming to develop this segment.
guidelines and principles for all destinations interested in developing shopping tourism. The report includes a wide range of case studies by UNWTO Affiliate Members and other tourism stakeholders from around the world.
Presenting the report, UNWTO Secretary-General Taleb Rifai said: "Few sectors canboast of their power to inspire growth and create jobs as tourism and shopping can. Jointly harnessed, this can have an immense impact on a destination´s brand and positioning. UNWTO's Global Report on Shopping Tourism also shows how public-private collaboration can channel the innumerable positive effects of this tourism segment".
As part of the UNWTO Cities project, the Report explores the economic impact ofshopping tourism and provides an overview of strategies and priorities employed by tourism stakeholders in order to foster sustainable growth and differentiation of the tourism offer in destinations.
The report is the eighth volume of the UNWTO Affiliate Member Reports, which addresscritical areas for the tourism sector against the backdrop of public-private collaboration and partnerships.
The study was produced in cooperation with Alma Mater Studiorum University of Bologna– Rimini Campus, the City of Venice, Deloitte Canada, the European Travel Commission (ETC), Global Blue, InnovaTaxfree, the Lucerne University of Applied Sciences and Art School for Advanced Studies in Tourism Sciences, the New West End Company, NYC & Company, the Pacific Asia Travel Association (PATA), Tourism Malaysia, the Tourism Observatory of the City of São Paulo, the Tourism & Transport Forum Australia, Turisme de Barcelona, Value Retail and the Vienna Tourist Board.
About World Tourism Organization (UNWTO)
The World Tourism Organization (UNWTO) is theUnited Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism"s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the United Nations Millennium Development Goals (MDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. UNWTO"s membership includes 156 countries, 6 Associate Members and over 400 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities. For more information visit www.unwto.org.