Shopping tourism has emerged as a growing component of the travel experience,

either as a prime motivation or as one of the major activities undertaken by tourists at their destinations. UNWTO's recently released Global Report on Shopping Tourism analyzes the latest trends in shopping tourism, providing insight into key success factors for destinations aiming to develop this segment.

UNWTO's Global Report on Shopping Tourism offers a series of practical

guidelines and principles for all destinations interested in developing shopping tourism. The report includes a wide range of case studies by UNWTO Affiliate Members and other tourism stakeholders from around the world.

Presenting the report, UNWTO Secretary-General Taleb Rifai said: "Few sectors can

boast of their power to inspire growth and create jobs as tourism and shopping can. Jointly harnessed, this can have an immense impact on a destination´s brand and positioning. UNWTO's Global Report on Shopping Tourism also shows how public-private collaboration can channel the innumerable positive effects of this tourism segment".

As part of the UNWTO Cities project, the Report explores the economic impact of

shopping tourism and provides an overview of strategies and priorities employed by tourism stakeholders in order to foster sustainable growth and differentiation of the tourism offer in destinations.

The report is the eighth volume of the UNWTO Affiliate Member Reports, which address

critical areas for the tourism sector against the backdrop of public-private collaboration and partnerships.

The study was produced in cooperation with Alma Mater Studiorum University of Bologna

– Rimini Campus, the City of Venice, Deloitte Canada, the European Travel Commission (ETC), Global Blue, InnovaTaxfree, the Lucerne University of Applied Sciences and Art School for Advanced Studies in Tourism Sciences, the New West End Company, NYC & Company, the Pacific Asia Travel Association (PATA), Tourism Malaysia, the Tourism Observatory of the City of São Paulo, the Tourism & Transport Forum Australia, Turisme de Barcelona, Value Retail and the Vienna Tourist Board.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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