HotelNewsNow.com (HNN)

The hospitality business is often about making an impact on customers when they are on-site and experiencing your hotel firsthand. However, as consumers are becoming increasingly reliant on smartphones and tablets, a mobile strategy is quickly becoming an imperative aspect of marketing your property—even if it doesn’t have an immediate impact on revenue. Here’s a look at the real value of mobile marketing for your hotel.

Read the full article at HotelNewsNow (part of CoStar)