Parsippany, N.J. — Lodging Interactive, a worldwide-recognized leader in social media marketing and online reputation management exclusively servicing the hospitality industry, is hosting a free webinar on social customer service titled "Social Customer Care - Is Your Hotel Listening?" on Tuesday, August 12, 2014 at 1 PM EDT.

The hour-long webinar is an eye-opening introduction into the world of customer service on social media where 42% of consumers expect a response in an hour – much faster than most hotels are equipped to handle. Hosted by Lodging Interactive Founder and President, DJ Vallauri and Director of CoMMingle Social Media, Rosella Virdo, the interactive webinar will cover:

  • The 4 tenants of providing social customer care.
  • How to use social customer service to pre-empt potentially negative reviews on TripAdvisor.
  • Observations on how major hotel brands are handling social customer care today.
  • How your hotel can increase the service levels it provides to in-house guests via social customer care.

"Social customer service is changing, it is 24/7 and an essential part of a hotel's online reputation" says Vallauri. "It is imperative for hoteliers to recognize how consumers are interacting with hotels and respond accordingly. This is the focus of our webinar discussion."

Receive valuable insight into what your guests expect from your property on social media. Learn more about the creative solutions, such as Lodging Interactive's Social Voices service, available for 24/7/365 social customer care as well as how to best position your hotel to stay competitive.

"Social media conversations will happen with or without you. You cannot control whether they happen, but you can control your involvement. Don't ignore negative conversations that can spill over to TripAdvisor – or leave positive ones unacknowledged," says Virdo.

Registration is required. Please register online to attend this complimentary social customer care webinar.

To learn more about Lodging Interactive's complete suite of products and services including Social Voices powered by CoMMingle, please visit: www.lodginginteractive.com.

About Lodging Interactive

Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels worldwide, including select service, full-service, and luxury properties.

The Company's social media marketing and guest reviews response division, CoMMingle:Engage, serves a range of hospitality businesses, including hotels, restaurants, spas, and management companies.

Additionally, the Company provides subscription-based website development and digital marketing services. The subscription-based service is based on a 'pay-as-you-go' model and requires little upfront investment on the part of the hotel.

Lodging Interactive has received numerous awards, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.

For more information, email [email protected], call 877-291-4411 ext. 704, or visit the company's website.

Nicole McGovern

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