Jin Jiang and Korea's Hanwha Hotels & Resorts Signs Official Business Agreements
The event had a detailed program covering the signing of a number of important business agreements between the two parties which were first stipulated during the official MOU event which took place between the two groups earlier this year. This event saw the official signing of the partnership between Jin Jiang's J-Club and Hanwha Hotel and Resort's, THE PLUS, loyalty membership programs which promises exclusive cross memberships and commences from 1 September, 2014. Both loyalty program members will receive such benefits as room and food and beverage discounts, late check-outs and upgrades. In addition, all of J-Club's 14 million plus members can enjoy Hanwha's resorts and golf benefits across Korea. Also covered and finalized at the event was the cross marketing cooperation for their global sales and PR teams, the employee cross training and exchange programs to take place two times a year and the affiliate food and beverage promotional program, which has already commenced with top chefs from the Jin Jiang Tower hotel in Shanghai, making their grand debut in Korea.
Ms. Cinn Tan, Senior Vice President of Marketing & Sales at Jin Jiang International Hotels stated, "We are very happy to be here once again and to see this growing and significant partnership between the two groups move so positively forward. We are particularly excited about the cross loyalty membership program as it serves as a great platform for us to introduce our popular J-Club to a much wider market and to give Hanwha's guests the chance to experience its many benefits." She adds, "Korea is an important source market for us, highlighted by the fact that it has also become a top travel destination for China's outbound tourists, and this partnership will no doubt help us increase our brand awareness into this exciting new market."
The objective between the two groups with these business agreements is to build a strong partnership and to strengthen the operational and marketing efforts for both their staff and guests. In addition, this visit was also a chance to discuss further on any extra opportunities to enhance each other's products and services.
Commenting on the benefits of the partnership, Mr. Young-Chul Kim, General Manager at THE PLAZA stated, "I am happy to announce the benefits for the members from Hanwha Hotels & Resort's loyalty membership program, including our golf members, who can now all also enjoy the benefits from J-Club at the Jin Jiang hotels across China. We at Hanwha Hotels and Resorts, as well as THE PLAZA, will be devoted to providing the utmost convenience and to improve the satisfaction of all our guests from Jin Jiang. We also hope that by working so closely with Jin Jiang International Hotels, together we will produce positive and tangible results in the improvement of our operations and to increase exposure of the two brands in both the China and Korean market."
About Hanwha Hotels & Resorts
Hanwha Hotels & Resorts, a major player in Korea's hospitality industry, owns and operates Seoul's 410-guestroom luxury boutique hotel, THE PLAZA, and Korea's largest condominium chain across 12 properties with a total of over 4,800 guestrooms. In the leisure industry, Hanwha Hotels & Resorts operates a number of themed destinations and resort attractions across 63 City attractions, Seorak Waterpia, Royal Saddle equestrian society, and Jade Garden in Chuncheon. Hanwha Aqua Planet is now a global player in the aquarium industry not only in Korea, but also in the world. In overseas market, Hanwha Hotels & Resorts operates the Ocean Palace Golf Club and Resort in Nagasaki, Japan and the Saipan World Resort. The company owns and operates premier public and private golf courses in Japan and Korea with a total of 126 holes. Hanwha Hotels & Resorts has its own dining, catering and banquet businesses by managing over 300 dining facilities across Korea under the Foodist brand. www.hwrc.co.kr
About Jin Jiang International Hotel Management Company Ltd.
Jin Jiang International Hotel Management Company Ltd. (Jin Jiang International Hotels) has a portfolio of over 120 distinctive star rated hotels with a room inventory of over 36,000 hotel rooms spread across 77 cities in China. Under the Jin Jiang branding concept, the company has a new premium "J" hotel brand, five star luxury properties and four star business properties.
Jin Jiang International Holdings Company Ltd. ("Jin Jiang" or the "Group"), is China's premier hospitality conglomerate, owner, developer and operator of hotels across all market segments. The Group manages, through its wholly owned subsidiary Jin Jiang International Hotel Management Company Ltd., the entire portfolio of owned and/or operated four and five-star hotels and its sister company Jin Jiang Inn which focuses on budget hotels. Jin Jiang International Hotels (Group) Company Ltd. is the leading operator and manager of hotels in China. Overall, the Group owns and operates a collection of over 1,566 distinctive hotels and inns in more than 280 cities and towns within 31 provinces, autonomous regions and municipalities across China with a total room inventory in excess of 235,000 and is ranked as the 9th largest hotel company globally.
Every Jin Jiang hotel is a memorable reflection of its destination's unique style and culture. Jin Jiang International Hotels, with its qualified hotel management background and passion for excellence, dedicates itself to offering reputable hospitality services to its valued customers. With experience originating from the 1920s, its core competitiveness has accelerated in recent years. Together, the professional corporate and hotel management teams have extensive international hospitality experiences and backgrounds. This renowned company is rapidly growing and continues to strengthen and build its brand presence in China in addition to building into a strong internationally known brand.
For more information or reservations, please visit: www.jinjianghotels.com