HeBS Digital to Speak on the Future Role of Intermediaries at EyeforTravel’s Travel Distribution Summit North America 2014
Alongside Cheryl Scheideler, Head of Advertising & Business Development for Five Star Alliance and Kaustubh Latkar, General Manager and Business s Evangelist at Tavisca Solutions, Starkov will present on topics such as:
- Why are meta-search companies taking such a hold of the travel market? How have they influenced purchasing behavior?
- How should a hospitality company achieve higher ad positions, better conversion rates, higher ROIs and lower cost per-clicks through a data-driven SEO strategy?
- How can individual travel brands, such as hotels and airlines compete in a space in which intermediaries are acquiring new business?
Since 2001, HeBS Digital has been helping hospitality companies shift share from the OTAs and generate the highest returns from the property website and digital marketing initiatives. Having authored numerous articles on the role of OTAs and intermediaries in the hospitality space, including "The OTA Billboard Effect or the Lazy Man's Approach to Hotel Distribution," "Can Hoteliers Take Back the Initiative from OTAs?" and "The End of the OTA Merchant Model – This Time for Real," HeBS Digital continues to drive direct online revenues for its clients while remaining at the forefront of developing emerging technologies and strategies for hotel digital marketing success.
"The OTAs have aggressive advertising budgets meant to drive bookings away from the hotelier's property website," said Starkov. "Initiatives such as a strong search engine optimization strategy and dynamic rate marketing, an advertising format featuring real time rates and availability in various advertising campaigns such as banners, meta search marketing, email, and Google Adwords, have already proven to be invaluable in revenue generation and shifting share from the OTAs. In my presentation I plan to provide an overview of the true cost of OTA distribution as well as an action plan to alleviate over-dependence on the OTAs and drive more bookings through the direct online channel."
Click here to learn more and to register for EyeforTravel's Travel Distribution Summit North America Conference on September 11, 2014 in New York.
About HEBS Digital:
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.
With the combination of HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, the hospitality industry"s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.
A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital"s direct online channel strategy and digital marketing expertise.
HEBS Digital"s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly"s Magellan Awards, and more.
The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HEBS Digital"s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or firstname.lastname@example.org.
Mariana Mechoso Safer
SVP - Global Marketing, HEBS Digital
Phone: (212) 752-8186