How to fight against TripAdvisor blackmail | hotelnewsnow.com
While TripAdvisor and other travel review websites can be powerful marketing tools for hotels, they can also pose threats. Operators said some disgruntled or unscrupulous guests have threatened to post negative reviews of hotels unless they receive compensation—a room upgrade, a free room or even cash. While there is little data to indicate how widespread the problem is, TripAdvisor and many hotel operators and companies are prepared to combat this kind of blackmail.
