Website Design and Search Engine Optimization for a Best Western Hotel [Case Study]

Hotel Name: Best Western Island Palms

URL: http://www.islandpalms.com/

Site Live Date: October 22, 2013

H
otel and Website Design Background:

Best Western Island Palms is a boutique property located in San Diego's Shelter Island. The property needed to update their website with the goal of enhancing its hotel search engine optimization, drive quality website traffic, and increase direct online bookings for the hotel.

Milestone's Hotel Internet Marketing Strategy:

1. Develop a visually appealing hotel website design following the latest search engine optimization trends,
2. Integrate key conversion features to improve conversion rates and drive more travelers to the hotel's booking engine,
3. Create compelling content and integrate hotel social media sharing features to encourage visitor engagement,
4. Integrate UGC features, such as ratings and reviews, to drive fresh website content for the hotel,
5. Implement a well-defined hotel internet marketing strategy complete with organic, local, and paid search marketing.

Find out the results of this hotel internet marketing strategy here. 

About Milestone Inc

Milestone drives online leads and customer acquisition for over 2,000 companies by seamlessly integrating "Experiences" and "Discovery" into its AI-First Digital Experiences Platform. Milestone's robust solutions include SEO-First CMS, Schema Platform, Local Listings, Events Calendar Software, Analytics Platform, AI Content Studio, AI Agents Platform, and Performance Marketing services. Serving the hospitality businesses of all sizes, from Chains and Management companies to Independent Hotels & Resorts, Milestone enables businesses to achieve sustained online growth. Milestone is recognized as one of the highest-rated martech platforms, with accolades from Forrester, G2, US Search, the Adrian Awards, and more. Learn more at www.milestoneinternet.com.

Teresa Villaruz
Sr. Marketing Manager
408-200-6871

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