By 2015, mobile is expected to generate 22 percent of online bookings, up from 11 percent in 2013 according to PhoCusWright's Global Online Travel Overview. As this trend continues, it becomes even more essential to ensure hoteliers are focused on the right mobile strategy to maximize growth by prioritizing between varied strategies that may include mobile promotions, responsive design, click-to-call, rate parity and social media. To help define the mobile growth tactic that is right for a specific property, Marc Liebman, vice president of reservations at TravelClick offers insights into the truths and fallacies behind the latest mobile strategies.

Read the full article at TravelClick, Inc.