Industry Update
Press Release 9 December 2014

Choice Hotels Reveals 2015 Travel Trends

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Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, has revealed the findings from its 2015 travel trends survey. The survey found that in exchange for a discount in the new year, 55 percent of American travelers would forgo alcoholic beverages, 53 percent would give up daily housekeeping services, and 26 percent would go without their smartphone. The most important hotel amenity for the average American leisure traveler in 2015 will be free parking, ranking just ahead of free Wi-Fi and free hot breakfast.

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A Spike in Leisure Travel

As the economy continues to improve, Americans are planning to spend eight percent more on leisure travel, and five percent more per trip than they did in 2014. Millennial leisure travel spending will increase by six percent, spending for families traveling with children will increase by five percent, and senior spending will increase by 33 percent. However, leisure travelers are still searching for the best deals, as 62 percent said the most influential factor when selecting a leisure travel destination was budget.

Despite being budget conscious, American travelers are willing to splurge for unique travel experiences, including "Set Jetting" (visiting a destination seen in a movie) and "Culinary Tourism" (food-inspired travel), which are projected to increase 18 percent and 30 percent, respectively, compared to 2014.

U.S. Go-To Events and Destinations in 2015

When asked which event they'd most like to attend in 2015, Mardi Gras in New Orleans (25 percent) ranked just ahead of the Cherry Blossom Festival (24 percent) and Superbowl XLVII (23 percent).

When asked which iconic American tourist attraction they'd most like to visit in 2015, 24 percent of Americans would visit the western national parks.

"Choice Hotels' 2015 travel trend survey revealed the desire for greater value as Americans take more leisure trips, and it's important that hotels stay abreast of the wants of American travelers in order to grow their loyalty base," said Patrick Pacious, executive vice president, and chief operating officer at Choice Hotels. "Free Wi-Fi, free parking, and free hot breakfast are just a few of the many amenities we offer to our guests at most of our hotels, and we look forward to leveraging our brands' offerings throughout 2015."

U.S. Travelers Going Abroad

Furthermore, 11 percent of participants say there are planning to visit Europe in 2015. As the main desire for their trip, over half want to visit Europe's historical sights and almost 40 percent would like to immerse themselves in European culture. The most popular European cities Americans would like to visit are London, followed by Rome and Paris.

"Americans venturing across the pond will find numerous Ascend, Clarion, Quality and Comfort brand hotels located right in the cities they want to visit the most, providing the great service and amenities they've come to expect from our brands," commented Pacious.

Other findings from the survey include:

  • Over 40 percent of American travelers regularly stay at mid-price hotels, like Comfort Inn, when traveling for leisure, spending an average of $115.94 per night.
  • July is the preferred month for leisure travel.
  • Most Americans would prefer driving to flying for leisure travel in 2015.
  • While 60 percent of American travelers are planning a trip with their spouse or partner in 2015, half would rather stay home than take a vacation with Ben Affleck, Derek Jeter, Kim Kardashian, Oprah Winfrey or Warren Buffett.

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,000 hotels, representing over 590,000 rooms, in over 40 countries and territories as of December 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statements

Certain matters discussed in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Generally, our use of words such as "expect," "estimate," "believe," "anticipate," "should," "will," "forecast," "plan," "project," "assume," or similar words of futurity identify such forward-looking statements. These forward-looking statements are based on management's current beliefs, assumptions, and expectations regarding future events, which, in turn, are based on information currently available to management. Such statements may relate to projections of the company's revenue, earnings, and other financial and operational measures, our liquidity, our ability to assist franchisees through relief or other financial measures, our ability to minimize or manage disruptions posed by COVID-19, and the impact of COVID-19 and economic conditions on our future operations, among other matters. We caution you not to place undue reliance on any such forward-looking statements. Forward-looking statements do not guarantee future performance and involve known and unknown risks, uncertainties, and other factors.

Several factors could cause actual results, performance, or achievements of the company to differ materially from those expressed in or contemplated by the forward-looking statements. Such risks include, but are not limited to, continuation or worsening of COVID-19 pandemic; changes in consumer demand; the impact of COVID-19 on the global hospitality industry, particularly in the U.S. travel market, changes to general, domestic, and foreign economic conditions, including as a result of COVID-19; future global outbreaks of pandemics or contagious diseases or fear of such outbreaks; foreign currency fluctuations; operating risks common in the lodging and franchising industries; impairments or losses relating to acquired businesses, changes to the desirability of our brands as viewed by hotel operators and customers; changes to the terms or termination of our contracts with franchisees; our ability to keep pace with improvements in technology utilized for marketing and reservations systems and other operating systems; our ability to grow our franchise system; exposure to risks related to our hotel-development, ownership and financing activities; fluctuations in the supply and demand for hotels rooms; our ability to realize anticipated benefits from acquired businesses; the level of acceptance of alternative growth strategies we may implement; operating risks associated with our international operations, especially in areas currently most affected by COVID-19; the outcome of litigation; and our ability to manage our indebtedness. These and other risk factors are discussed in detail in the company's filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports filed on Form 10-Q. Except as may be required by law, we undertake no obligation to update publicly or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

© 2020 Choice Hotels International, Inc. All rights reserved.

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