Parade of New Lifestyle Hotels Continues in 2015 | wsj.com
Last year was the Year of the Lifestyle Hotel, with Marriott, Hilton and InterContinental among the many players introducing new brands or making acquisitions in this hot market segment. After less than a month, 2015 looks on pace to surpass it. Three major hotel operators – Hyatt, Loews and Langham – are preparing to launch new boutique or lifestyle brands, joining a crowded field of hospitality companies offering properties that emphasize high-design and a social bar scene.
