This infographic from MotionPoint showcases how U.S. Hispanics are vacationing more and more, and increasingly traveling by air to reach their holiday destinations.
Savvy airlines have noticed this trend, and are leaning in. Since about 75% of Hispanics speak Spanish at home, and many prefer to transact in Spanish via their mobile devices, a powerful opportunity exists for airlines to engage this influential market with Spanish-language mobile sites.
MotionPoint, the world leader in website localization services, helped one U.S.-based airline do just that. The growth this company experienced in mobile traffic, conversion and revenue was positively stratospheric, and is highlighted in the following infographic.