Industry Update
Press Release29 July 2016

The Ritz-Carlton Hotel Company Partners with Vogue and GQ in Media First to Create Immersive Theatre Experience

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Ritz Carlton

In collaboration with British Vogue and British GQ to create Room No.8, The Ritz-Carlton presented a multi-sensory performance-art experience created by some of the best names in visual effects, sound art and immersive theatre. The first of its kind, this event showcased The Ritz-Carlton to patrons in London, by taking them on a journey of discovery, and tapping into every one of their senses. In addition to delivering a theatrical physical presence for The Ritz-Carlton, the performance was filmed and photographed, with this content then providing the basis for the creative campaign, including advertisements and video content that ran on Vogue.com and GQ.co.uk.

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NO.8's front door

Nick Teare, Senior Director, Brand & Field Marketing, from The Ritz-Carlton adds, "One of our opportunities in marketing is to bring to life the magical experiences created by the ladies and gentlemen at our hotels through media channels. With Room No.8, Condé Nast, UK has worked with our brand to create a beautiful, highly sensory journey, which is designed to further levels of engagement and interest in our hotels worldwide."

Malcolm Attwells, Commercial Director, Condé Nast Digital says, "We are thrilled to have worked with The Ritz-Carlton on this exciting project, which is a first for all involved. We very much enjoyed experiencing Room No.8 and the resulting campaign on GQ.co.uk and Vogue.com is fantastic."

Room No. 8 was held at the White Space Gallery, London WC2 during the last week of June.

With brands available on a range of platforms and devices ranging from Vogue, House & Garden, Tatler, The World of Interiors, GQ, Vanity Fair, Condé Nast Traveller, Glamour, Wired, Brides, GQ Style, Love and digital-only Ars Technica, Condé Nast Britain also operates a successful contract publishing division as well as Condé Nast Johansens, the hotels, spas and venues guides. Condé Nast Britain is part of Condé Nast International, a division of Advance Publications and the international arm of the New-York based publishing company. Condé Nast International currently operates in 28 markets, publishing over 120 magazines and over 100 websites among other activities.

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Ritz-Carlton

The Ritz-Carlton’s vision is to inspire life’s most meaningful journeys. Established in 1983 with the purchase of The Ritz-Carlton, Boston and the rights to the name, the brand has grown to nearly 100 hotels worldwide.
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