Local Measure a market leading customer intelligence platform for hotels recently released results from a study it conducted with over 16 months worth of data at 75 hotels. The aim of the study was to assess the impact of during stay engagement with guests over social media on their loyalty and repeat visitation.

"The study clearly demonstrated the positive impact on repeat visitation for innovative hoteliers who used our platform to connect with their guests" said Local Measure CEO, Jonathan Barouch. "There is so much competition from OTAs through to your competitors' loyalty programs all trying to convince your customers to book via their channels. However, from the moment a guest walks through your doors until the moment they checkout you own the experience and have the ability to really drive genuine loyalty" he added.

The study focused on hotels in the APAC region and demonstrated that the return rate for guests who were engaged during the stay by the hotel were up to 40% more likely to return to that hotel or brand.

Source: Local MeasureSource: Local Measure
Source: Local Measure

About Local Measure

Local Measure is a customer experience platform to help businesses identify, understand and engage with their customers to drive loyalty and personalize experiences at scale. Headquartered in Sydney, Australia with offices in Europe, North America and Asia, Local Measure's clients include many of the world's largest hospitality and tourism brands as well as financial services, government and telecommunications businesses. The company's flagship product Engage for Amazon Connect, is an omnichannel agent desktop purpose-built for Amazon Connect enabling contact centers to manage inbound customer queries across voice and digital channels via a single platform.

For more information about Local Measure, visit our website and follow us on Instagram and Twitter. 

Jonathan Barouch
Local Measure
+61411570075
Local Measure