Source: GHM
Ahn Luh

SINGAPORE -- GHM has partnered with van de Bunt Partners in a milestone agreement to launch Tin Hotels, a mid-market brand of accommodations set to revolutionalise the concept of lifestyle travel. The move into the mid-tier market by the luxury hotel operator was fuelled by both the travel preferences in the dominant consumers' demographics, as well as by GHM's recognition of marrying relevance and its expertise in the current market situation.

"We want to challenge the status quo and bring the pursuit of excellence and style to the mid-market tier. We will create hotels that are not merely places to stay, but function as venues to connect: as social hubs, design spaces or simply, places to be seen at," said Hans R. Jenni, GHM's co-founder and president. "This will be a new chapter in the history of GHM," he adds.

The concept for Tin Hotels is aimed at the travel trends of the growing middle-class population and the millennials: they seek an enriching lifestyle-based travel experience that fulfills beyond the product and service, at a value proposition that sets it apart. It is this niche that Tin Hotels wants to reach. Beyond these broad conceptual ideals, Tin Hotels' business model is also one that will be attractive for investors: it is yield-driven and right from the onset, optimised for efficiencies.

Said Peter van de Bunt, the managing director of van de Bunt Partners, "GHM is known in the luxury hospitality market for its innovation, design and elegance. This partnership for Tin Hotels intends to employ their expertise in a segment that has great potential to evolve beyond the mediocre." The partnership was inked after many months of research and preparation to enter this broader market.

The Tin Hotels team aims to expand swiftly, starting with the launch of its first hotels in Dubai and Oman and over the course of the next few years, to grow within the Gulf region before reaching its target of 35 properties in 2022.

Ahn Luh

Ahn Luh is a joint venture partnership forged among Duan Qiang, the co-founder and chairman of Beijing Tourism Group (BTG), Adrian Zecha, the visionary behind Amanresorts, along with Hans R. Jenni, President and Director of GHM and Duan Wei Hong, the founder of Great Ocean Group.

It is a brand that combines the essence of Old World Chinese hospitality in today's context of contemporary elegance, reflecting in its service, architectural design and interior décor, how tradition and modernity can intertwine to present an original, urban resort concept.

The Ahn Luh portfolio includes:

  • Ahn Luh Zhujiajiao, Shanghai (open)
  • Ahn Luh Lanting, Shaoxing (2017)
  • Ahn Luh Qiandao Lake, Hangzhou (2017)
  • Ahn Luh Yanqi, Beijing (2017)
  • Ahn Luh Huangbaishan, Henan
  • Ahn Luh Ninghai, Zhejiang
  • Ahn Luh Nanjing, Jiangsu
  • Ahn Luh Zhangjiajie, Hunan

Tin Hotels

Tin Hotels is a mid-scale hospitality brand providing accommodation that is tasteful as it is affordable. It understands and reflects the lifestyle needs of its customers – one that demands breathtaking designs, the partaking of wholesome foods for one's holistic well-being, a consciousness and appreciation of local art and culture, an awareness of the larger eco-environment – so that its product offerings and services connect each guest to these same ethos, creating a sense of belonging to the Tin Hotels culture.

About Chedi Hospitality

With a legacy of excellence spanning decades, Chedi Hospitality’s origins are anchored in the joy of discovery. From its earliest properties, the group has set new benchmarks by inviting discerning travellers to experience unparalleled hospitality in extraordinary, often undiscovered destinations. The sense of discovery combined with impeccably curated experiences and uncompromising comfort, remains integral to every Chedi property and further expressed in its enduring essence ‘A Voyage Unbound’, Chedi Hospitality’s invitation to embark on a personalised journey with limitless potential. Today, Chedi Hospitality’s distinguished portfolio features landmark properties such as Chedi Muscat in Oman, Chedi Andermatt in Switzerland, Chedi Al Bait, Sharjah in United Arab Emirates, Chedi Hotel & Residences Luštica Bay in Montenegro, Chedi Katara Hotel & Resort in Doha, Qatar, Chedi El Gouna on the Red Sea in Egypt, the recently opened Chedi Hegra in AlUla, Saudi Arabia, a UNESCO World Heritage Site, and the newly launched development The Chedi Private Residences in Dubai, United Arabi Emirates. Building on this legacy, soon-to-be-announced properties will deliver impeccable immersions in standout locations across Europe, the Middle East, the US and Asia – further cementing Chedi Hospitality’s reputation as a leader in luxury hospitality.

GHM Public Relations
(65) 6223 3755
Chedi Hospitality